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Demand Generation Manager

20 hours, 53 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Email Marketing Google Ads Keyword Research Salesforce SEM SEMrush SEO Tableau
Apply Now
KPA

KPA

KPA provides comprehensive Environmental Health and Safety (EHS) software, expert consulting, and award-winning training to help organizations improve safety, ensure compliance, and reduce risks across various industries.

Professional Services
251-1K
Founded 1986
View All Jobs 3

Description

  • Plan, launch, measure, and optimize integrated campaigns across paid search, paid social, display, retargeting, email, content syndication, trade media, and webinars.
  • Manage the digital media budget, reallocating investment based on performance data.
  • Coordinate campaign calendars across brand, content, product marketing, events, SDR, Sales, and Client Success teams.
  • Execute HubSpot Marketing Hub workflows, segmentation, lifecycle stages, forms, landing pages, and smart content.
  • Design and operate nurture programs spanning acquisition, education, sales assistance, lead recycling, reactivation, and cross-sell.
  • Build AI-powered workflows for campaign production, testing, research, monitoring, reporting, QA, and follow-up.
  • Improve attribution, funnel definitions, dashboards, conversion tracking, and A/B testing in partnership with Revenue Operations.
  • Build and manage account-based marketing programs using target-account lists, intent signals, advertising, personalized experiences, and SDR/AE coordination.
  • Support SEO, SEM, AEO, and GEO visibility through structured data, answer-focused content, and citation tracking.

Requirements

  • At least 6 years of B2B digital, growth, or performance marketing experience, preferably in SaaS or technology.
  • Experience building and owning an end-to-end demand engine in a lean, hands-on environment.
  • Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
  • Advanced HubSpot Marketing Hub experience, or comparable Marketo, Pardot, or similar expertise, including workflows, lifecycle architecture, segmentation, and deliverability.
  • Experience managing omnichannel programs using Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars.
  • Fluency with modern AI tools for content production, research, analysis, and marketing workflow automation.
  • Experience with GA4, Salesforce and HubSpot reporting, spreadsheets, attribution methods, and marketing dashboards; Tableau experience preferred.
  • Working knowledge of marketing operations, lead scoring, funnel definitions, data hygiene, CRM administration, and revenue operations.
  • Hands-on ABM or intent-platform experience with tools such as ZoomInfo, 6sense, Demandbase, or Clay.
  • Knowledge of SEO and SEM fundamentals and tools such as Ahrefs or Semrush; automotive, fleet, insurance, EHS, HR, or regulated B2B experience is preferred.

Benefits

  • Annual base salary of $110,000–$130,000, based on experience.
  • Annual bonus potential of up to 10%.
  • Medical, dental, vision, and flexible spending accounts.
  • Paid time off, paid holidays, and floating holidays.
  • 401(k) with company match and immediate vesting.
  • Company-funded life insurance.
  • Employee assistance program and no-cost mental health benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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