Head of Marketing | Remote | LATAM Only | 88135

3 weeks, 6 days ago
Full-time
Senior
Marketing and Growth
Remote Talent Latam

Remote Talent Latam

Remote Talent Latam is a remote staffing agency that specializes in recruiting and managing qualified remote workers from Latin America. We absorb the risks for businesses and provide human resources services to help them grow without the stress of fin...

Professional Services
51-250
Founded 2017

Description

  • Take over media buying, lifecycle marketing, and search strategy from external agencies and manage hands-on execution in the early stages.
  • Audit and optimize the Shopify store and broader e-commerce ecosystem to improve conversion rate, average order value, and cart recovery.
  • Build, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and other social platforms.
  • Deploy and manage email and SMS automation flows using Klaviyo and conversational AI tools.
  • Design and execute SEO and AI Engine Optimization strategies to grow organic search traffic.
  • Build and maintain bi-weekly performance dashboards tracking CAC, ROAS, LTV, margins, and other key KPIs.
  • Draft standard operating procedures and develop a hiring plan for future marketing specialists.
  • Collaborate directly with the Founder to shape and execute the company’s e-commerce growth strategy.

Requirements

  • 7+ years of hands-on e-commerce experience scaling physical DTC products in the U.S. market.
  • Proficient written and verbal English skills to write marketing copy, create SOPs, and present reports.
  • Strong hands-on experience running paid ad campaigns in Meta Ads Manager and Google Ads.
  • Deep familiarity with building, managing, and optimizing Shopify storefronts.
  • Proven experience building and managing lifecycle workflows and automated flows in Klaviyo.
  • Independent, results-driven owner’s mindset with comfort managing revenue targets and department budgets.
  • Experience with gardening, lawn care, CPG, or seasonal outdoor products is a strong plus.
  • Must reside in a Latin American country to be eligible for consideration.
  • Resumes must be submitted in English.

Benefits

  • Salary starts at $4,000+ per month.
  • 7 days of scheduled PTO plus 5 paid sick days per year, with room to double based on tenure.
  • Fully paid U.S. federal holidays off.
  • 100% remote role with location independence anywhere within Latin America.
  • Opportunity to build and lead a brand-new e-commerce department from scratch with growth capital.

Interested in this position?

Apply directly on the company website

Apply Now

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