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Demand Generation Manager (USA)

4 weeks ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing Email Marketing LinkedIn Ads Salesforce
Apply Now
DroneDeploy

DroneDeploy

DroneDeploy is a powerful cloud-based software for drone operations, creating aerial maps and 3D models with ease, trusted by Fortune 500 companies globally.

Professional Services
251-1K
$91M raised
View All Jobs 9

Description

  • Design, launch, and optimize integrated demand generation campaigns across email, webinars, digital events, paid media, and content marketing.
  • Plan and execute account-based marketing programs in partnership with Sales and BDRs across 1:1, 1:few, and scaled motions.
  • Collaborate with Content & Community and Product Marketing to create campaign narratives and assets from customer stories, product launches, and industry insights.
  • Use Marketo, Salesforce, LinkedIn Ads, and product usage data to build audiences, orchestrate journeys, and improve performance.
  • Define goals and measurement plans, analyze funnel performance, and recommend improvements based on results.
  • Establish feedback loops with Sales and Marketing Operations to improve lead scoring, routing, and follow-up processes.
  • Test new channels, offers, creative concepts, and AI-enabled workflows, then scale successful plays across segments and regions.
  • Maintain campaign documentation, calendars, and reporting for stakeholder visibility and alignment.
  • Work closely with cross-functional teams to ensure campaigns map to account plans, customer journeys, and revenue targets.

Requirements

  • 5+ years of B2B experience in growth marketing and/or demand generation, preferably in enterprise SaaS with multi-stakeholder buying groups.
  • Demonstrated success running multi-channel campaigns that generate qualified pipeline and support revenue targets.
  • Strong project management skills with experience leading cross-functional initiatives and managing timelines and dependencies.
  • Deep understanding of demand channels, funnel stages, and metrics such as MQLs, SQLs, and sourced or influenced pipeline.
  • Proven experience partnering with Sales and BDR teams on inbound and ABM motions.
  • Hands-on proficiency with Salesforce and Marketo for campaign execution, audience management, and reporting.
  • Ability to interpret performance data, identify trends, and translate insights into prioritized actions.
  • High attention to detail and a strong bias toward action, from brief to launch and iteration.
  • Excellent written and verbal communication skills across marketing, sales, and leadership.
  • Willingness to travel domestically for periodic company events, team collaboration, and selected customer or field marketing activities.
  • Construction technology and/or enterprise marketing experience is preferred.
  • Drone certification is not required for this position.

Benefits

  • Remote-first work within the United States with schedule flexibility.
  • Paid family leave.
  • Comprehensive healthcare coverage.
  • Flexible PTO.
  • Career and growth development through continuous learning opportunities.
  • Employee referral bonus.
  • Drone certification training with company support.
  • A collaborative, innovation-focused culture with opportunities for in-person connection at events and offsites.

Interested in this position?

Apply directly on the company website

Apply Now

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