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Director of Marketing

14 hours, 7 minutes ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing Influencer Marketing Social Media Marketing
Apply Now
Yardzen

Yardzen

Yardzen: The No. 1 online landscape design service creating custom designs based on your style and property's unique characteristics. Award-winning team crafts 3D images for your dream outdoor space, connecting you with trusted landscapers to bring you...

Professional Services
51-250
Founded 2018
View All Jobs 3

Description

  • Translate marketing strategy into quarterly priorities, campaigns, and execution plans with the Head of Marketing.
  • Lead day-to-day execution across performance marketing, lifecycle, content, partnerships, product marketing, and brand initiatives.
  • Lead integrated brand campaigns across social, experiential marketing, influencer, content, and partnership channels.
  • Own the marketing operating cadence to keep projects on time, aligned, and on track.
  • Drive demand generation and conversion by optimizing acquisition, activation, and retention programs.
  • Monitor funnel health and identify opportunities to improve conversion, acquisition efficiency, and revenue.
  • Build reporting and dashboards for marketing metrics, campaign performance, and business impact.
  • Partner cross-functionally with Product, Design, Operations, Revenue, and Customer Experience teams.
  • Manage external agencies, freelancers, and marketing partners to ensure quality, timelines, and performance.
  • Build scalable marketing processes, workflows, and systems; mentor and support the marketing team.

Requirements

  • 7+ years of consumer marketing experience, including leading cross-functional initiatives and high-impact programs.
  • Experience at a DTC or consumer services company at meaningful scale, ideally $25M-$200M in revenue.
  • Experience across full-funnel marketing, including performance marketing, lifecycle, content, and brand.
  • Strong brand-building experience with creative agencies and modern channels such as social, experiential, and influencer marketing.
  • Proven ability to execute complex marketing initiatives in a fast-paced environment while managing multiple priorities.
  • Strong analytical skills using metrics such as CAC, conversion, LTV, and ROI.
  • Excellent project management and organizational skills with exceptional attention to detail.
  • Experience building processes and operating systems that help teams scale.
  • Comfort working cross-functionally and influencing stakeholders across Product, Operations, Sales, and Executive Leadership.
  • Hands-on leadership style; experience managing agencies, contractors, or external partners is preferred.
  • Bay Area preferred.

Benefits

  • Remote-first work environment.
  • 100% paid medical, dental, and vision insurance.
  • Competitive compensation based on skills and experience.
  • 12 weeks of fully paid parental leave.
  • Monthly wellness, cell phone, and internet stipends.

Interested in this position?

Apply directly on the company website

Apply Now

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