Marketing & BD Operations Manager

9 hours, 8 minutes ago
Full-time
Senior
Marketing and Growth
D2L

D2L

D2L specializes in providing an integrated online learning platform, Brightspace, which offers cloud-based learning solutions designed to enhance educational experiences for schools, businesses, and various sectors by leveraging data-driven technology ...

Diversified Consumer Services
1K-5K
Founded 1999
$165M raised

Description

  • Own and optimize lead lifecycle management from campaign engagement through qualification and routing to BDR and sales teams.
  • Partner with Marketing to track campaign performance, lead quality, and pipeline contribution.
  • Develop and maintain dashboards for MQL to SQL conversion, pipeline velocity, attribution, and executive visibility.
  • Identify funnel performance gaps and recommend improvements to campaign and targeting strategies.
  • Support BDR and SDR teams with process design, reporting, and pipeline tracking.
  • Optimize lead routing, enrichment, and prioritization frameworks to improve conversion outcomes.
  • Own CRM and marketing automation data governance to ensure accuracy across campaigns, leads, accounts, and contacts.
  • Manage and optimize integrations across Salesforce, marketing automation platforms, and sales engagement tools.
  • Leverage AI and automation to improve campaign execution, lead scoring, and data enrichment processes.
  • Partner cross-functionally with Marketing, Business Development, Sales, Finance, and IT to align systems and processes.

Requirements

  • 7+ years of experience in Marketing Operations, Business Development Operations, Revenue Operations, or GTM Operations within a high-growth SaaS organization.
  • Strong experience supporting marketing campaigns, demand generation, and pipeline development functions.
  • Advanced expertise with Salesforce CRM, reporting, and process optimization.
  • Experience working with marketing automation platforms such as Marketo, HubSpot, or Pardot.
  • Strong analytical mindset with the ability to turn data into actionable insights.
  • Proven ability to drive process improvements, automation, and adoption across GTM teams.
  • Excellent cross-functional collaboration and stakeholder management skills.
  • Experience building scalable reporting frameworks that connect marketing activity to pipeline and revenue outcomes.
  • Experience with AI-driven or automation-based workflow improvements is preferred.

Benefits

  • Base salary range of $110,000 to $120,000 CAD.
  • Additional compensation may include a Wellness Subsidy, Equity Grants, and a Variable Incentive.
  • Flexible work arrangements.
  • Tuition reimbursement of up to $4,000 CAD through the SkillsWave Program.
  • 2 paid days off for SkillsWave-related activities such as exams or final assignments.
  • Employee wellbeing support including mental health services, EFAP, and financial planning resources.
  • 2 paid volunteer days.
  • Competitive benefits package with retirement planning, home internet reimbursement, wellness reimbursement, employee referral program, employee recognition, social events, and dog-friendly offices at select locations.

Interested in this position?

Apply directly on the company website

Apply Now

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