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Product Marketing Specialist - 11520

2 hours, 50 minutes ago
India
Mid Level
Product Marketing Manager
Product Management
CRM Figma Looker Salesforce Tableau
Apply Now
Coupa Software

Coupa Software

Coupa Software is the premier cloud-based finance platform, empowering companies worldwide to optimize spend, boost profits, and reduce costs with a comprehensive suite of modules.

Internet Software & Services
1K-5K
Founded 2006
View All Jobs 70

Description

  • Develop and maintain product messaging, decks, battlecards, solution briefs, and customer-facing materials.
  • Translate product capabilities and customer pain points into clear content for business and technical buyers.
  • Design polished, on-brand presentations using PowerPoint and related tools.
  • Analyze pipeline and campaign performance data to identify trends, gaps, and opportunities.
  • Build and maintain dashboards and reports for go-to-market KPIs, content performance, and launch metrics.
  • Support campaign and launch planning with data-backed recommendations on messaging, targeting, and channel mix.
  • Coordinate product launches and campaign initiatives end-to-end with Product, Demand Gen, and Sales.
  • Maintain launch trackers, project timelines, and cross-functional checklists.
  • Monitor market activity and keep battlecards and positioning documents current.
  • Produce training materials, talk tracks, and enablement resources for sellers and SDRs.

Requirements

  • 3–5 years of product marketing, content, or go-to-market experience in B2B SaaS.
  • Strong PowerPoint and presentation design skills, including the ability to build a boardroom-ready deck from scratch.
  • Hands-on experience with data analysis and pipeline reporting.
  • Comfort working in Salesforce, Excel, or BI tools to pull and interpret data.
  • Proficiency with modern AI tools such as Claude, ChatGPT, Gemini, or Jasper.
  • Familiarity with marketing and sales tech stacks, including CRM, CMS, sales enablement, and project management tools.
  • Strong writing and editing skills.
  • Strong organizational skills and attention to detail with the ability to manage multiple projects and deadlines.
  • A collaborative, can-do attitude and comfort working cross-functionally.
  • Procurement or supply chain domain experience is a plus.
  • A Computer Science or Engineering degree is preferable.

Benefits

  • Remote work environment.
  • Opportunity to work at a company with global impact.
  • Collaborative and transparent team culture.
  • Visibility into how your work drives pipeline and shapes product perception.
  • Access to modern tools and autonomy to do your best work.
  • Equal opportunity and inclusive work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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