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Senior GTM Strategy Manager (Product & Customer Marketing) - 18 Month Contract

1 month, 2 weeks ago
Canada
Full-time
Senior
Product Marketing Manager
Project and Program Management
JIRA Salesforce
Apply Now
D2L

D2L

D2L specializes in providing an integrated online learning platform, Brightspace, which offers cloud-based learning solutions designed to enhance educational experiences for schools, businesses, and various sectors by leveraging data-driven technology ...

Diversified Consumer Services
1K-5K
Founded 1999
$165M raised
View All Jobs 14

Description

  • Define and own go-to-market strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
  • Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
  • Establish planning cadences such as launch planning and quarterly GTM reviews to align Product Marketing and Customer Marketing.
  • Build and manage processes that connect product development cycles with marketing readiness.
  • Ensure Product Marketing is equipped with timely, accurate messaging, positioning, and customer-facing assets.
  • Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness.
  • Partner with Customer Marketing and Customer Success to drive adoption, expansion, and advocacy across the customer lifecycle.
  • Provide strategic direction and oversight for large cross-functional marketing campaigns tied to product and customer growth initiatives.
  • Define KPIs and success metrics for GTM initiatives and customer marketing programs, and report performance to senior leadership.
  • Design and implement scalable GTM frameworks, improve coordination across teams, and resolve risks, gaps, and dependencies.

Requirements

  • 7–10+ years of experience in B2B SaaS marketing, product marketing, customer/lifecycle marketing, or GTM strategy roles.
  • Experience operating in high-growth or scale-up environments.
  • Proven track record leading cross-functional GTM initiatives or product launches with measurable business impact.
  • Strong understanding of SaaS go-to-market models, product lifecycle, and customer expansion strategies.
  • Experience building or improving GTM processes, planning frameworks, or operating models.
  • Experience working closely with Product, Customer Success, and Revenue teams in a matrixed environment.
  • Strong analytical skills with experience defining KPIs and working with Marketing Ops on reporting.
  • Experience with tools such as Salesforce, MCAE, Jira, or similar.
  • Exceptional written and verbal communication skills, with comfort presenting to senior leadership.
  • Familiarity with how AI can support GTM planning, segmentation, and campaign optimization.

Benefits

  • Base salary range of $80,000–$115,000 CAD.
  • Eligibility for additional compensation and benefits including Wellness Subsidy, Equity Grants, and Variable Incentive.
  • Flexible work arrangements.
  • Tuition reimbursement of up to $4,000 CAD through the SkillsWave Program.
  • 2 paid days off for SkillsWave-related activities such as exams or final assignments.
  • Employee wellbeing support, including mental health services, EFAP, and financial planning resources.
  • 2 paid volunteer days.
  • Competitive benefits package, including retirement planning, home internet reimbursements, wellness reimbursement, employee referral program, employee recognition, social events, and dog-friendly offices at select locations.

Interested in this position?

Apply directly on the company website

Apply Now

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