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Digital Marketing Manager

2 months ago
Anywhere
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
CRM E-commerce Email Marketing HubSpot Instagram API Power BI Social Media Marketing
Apply Now
Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928
View All Jobs 23

Description

  • Develop, launch, monitor, and optimize integrated digital marketing campaigns for healthcare professionals across multiple states.
  • Coordinate campaigns around state-specific CE renewal cycles, deadlines, career stages, and specialties.
  • Manage campaign calendars, timelines, and structured A/B testing plans across email, web, and social channels.
  • Collaborate with content, design, web, email, product, UX, and brand teams to execute multichannel marketing initiatives.
  • Plan and run conversion rate optimization tests across landing pages, websites, email funnels, and paid media pathways.
  • Use analytics, heatmaps, and testing results to identify friction points and improve user flow and conversion rates.
  • Manage HubSpot workflows, lifecycle journeys, segmentation, form creation, automation assets, and database hygiene.
  • Support nurture workflows, promotional sequences, and reminder cadences in partnership with marketing coordinators.
  • Oversee social media marketing across Facebook, Instagram, and YouTube to drive engagement and funnel progression.
  • Analyze campaign performance using GA4, Power BI, Looker Studio, HubSpot analytics, and internal dashboards, then translate insights into recommendations.
  • Optimize product pages, checkout flows, and merchandising elements to improve ecommerce conversion.
  • Coordinate digital campaigns with physical direct mail touchpoints such as book drops, retargeting ads, and follow-up email workflows.

Requirements

  • 3–5+ years of digital marketing experience with a strong background in CRO, analytics, and campaign execution.
  • Demonstrated CRO experience with examples such as A/B testing, landing page creation, and funnel optimization.
  • Experience with testing platforms such as Google Optimize legacy, Optimizely, VWO, Instapage, or HubSpot tests.
  • HubSpot experience required; certification is a plus.
  • Experience in social media marketing across major platforms, including content planning and performance optimization.
  • Strong data analytics skills using tools such as GA4 and Looker Studio.
  • Experience in ecommerce; healthcare experience is a bonus.
  • Ability to manage multiple priorities, work independently, and collaborate cross-functionally in a fast-moving environment.

Benefits

  • Remote full-time role.
  • Salary range of $70,000 to $85,000 per year.
  • Opportunity to work for a mission-driven company with leading online professional education brands.
  • Inclusive hiring approach that encourages candidates to apply even if they do not meet every qualification.
  • AI-supported hiring process with human final decision-making.

Interested in this position?

Apply directly on the company website

Apply Now

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