Senior Creative Strategist - Paid Social (Meta Ads)

3 hours, 13 minutes ago
Full-time
Senior
Design and User Experience
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Own Meta Ads campaigns from concept and launch through optimization and scale across Facebook and Instagram.
  • Manage multiple client accounts and monthly ad budgets ranging from $10K to $250K+.
  • Develop original ad angles, hooks, messaging frameworks, positioning strategies, and offer narratives.
  • Write detailed creative briefs for video editors, graphic designers, and UGC creators.
  • Lead UGC direction, including scripting, storytelling, creator guidance, and emotional framing.
  • Monitor campaign performance daily and analyze key metrics such as CPL, CPA, CTR, ROAS, hook rates, watch time, and conversion metrics.
  • Optimize audiences, creatives, offers, funnels, and landing page alignment to improve performance.
  • Use performance data to refine messaging, storytelling, offers, and emotional triggers.
  • Collaborate with designers, editors, creators, and marketing leadership to align campaigns with revenue and growth goals.
  • Continuously test new creative concepts, messaging frameworks, and ad iterations to improve results.

Requirements

  • 3+ years of experience running high-level Facebook and Instagram ad campaigns.
  • Proven experience managing $10K+/month ad spend, with preference for $50K–$250K+ budgets.
  • Experience managing multiple client accounts simultaneously.
  • Strong hands-on creative strategy experience, including ad concepts, creative briefs, storytelling, UGC direction, and messaging frameworks.
  • Strong copywriting and hook-writing ability.
  • Deep understanding of Meta Ads Manager, Facebook Business Suite, pixel tracking, attribution, and conversion optimization.
  • Portfolio of winning Meta ad creatives is preferred.
  • Experience scaling successful creatives quickly is preferred.
  • Experience with e-commerce brands, lead generation funnels, info products, SaaS, or DTC brands is preferred.
  • AI-assisted creative workflow experience using ChatGPT, Claude, AI scripting tools, or AI concept generation is preferred.

Benefits

  • Full-time remote role.
  • EST business hours schedule.
  • Opportunity to work on large-budget Meta campaigns.
  • High ownership across both strategy and execution.
  • Strong influence on revenue and growth outcomes.
  • Fast-paced performance marketing environment.
  • Freedom to aggressively test creative ideas.
  • Exposure to scaling brands and multi-account growth.

Interested in this position?

Apply directly on the company website

Apply Now

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