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Head of Demand Generation

2 days, 4 hours ago
United States
Full-time
Executive
Lead Generation Specialist
Sales and Business Development
Digital Marketing HubSpot Salesforce
Apply Now
Celigo

Celigo

Celigo is a leading integration platform as a service (iPaaS) provider that enables businesses to integrate, automate, and optimize their processes. With a focus on SaaS applications, Celigo offers solutions to extend functionality, improve visibility,...

IT Services
51-250
Founded 2011
$80M raised
View All Jobs 8

Description

  • Drive full-funnel demand programs from awareness through MQL-to-SQL conversion and qualified pipeline handoff.
  • Partner with Marketing Ops and RevOps on attribution, lead routing, funnel reporting, and SLA adherence in HubSpot and Salesforce.
  • Manage paid media budgets, testing, optimization, program ROI, and CAC reporting.
  • Develop account-based programs to engage target ICP accounts and accelerate pipeline.
  • Lead content distribution and thought leadership promotion across owned, earned, and paid channels.
  • Develop demand-generating webinars, whitepapers, case studies, solution briefs, and digital content sequences with Product Marketing and Content teams.
  • Own webinar and digital event programs, including strategy, promotion, production, speakers, and post-event nurture.
  • Manage and develop the SDR team, including quotas, outreach sequencing, performance accountability, and reporting.
  • Implement AI SDR tools such as Unify, 11x, and Clay to expand personalized outbound reach.
  • Define SDR territory and account coverage strategy with Sales leadership and RevOps.

Requirements

  • 10+ years of B2B SaaS demand generation, growth marketing, or revenue marketing experience.
  • At least 4 years in a senior leadership role.
  • Bachelor’s degree in business, marketing, or a related field.
  • Proven success building and scaling integrated demand programs that deliver measurable pipeline growth in mid-market and enterprise sales motions.
  • Experience managing or closely partnering with SDR or BDR teams and understanding inbound and outbound pipeline models.
  • Background in content-led and thought leadership demand programs, in addition to paid media.
  • Hands-on experience with HubSpot and Salesforce, including attribution, lead routing, and funnel reporting.
  • Data-driven, strategic, and execution-oriented leadership across Sales, RevOps, and Marketing.
  • Ability to apply AI thoughtfully to marketing and SDR workflows and improve programs through testing and feedback.

Benefits

  • Base salary range of $XYZ–$XYZ per year, with potential variable incentives and additional compensation.
  • Remote-first work culture.
  • Three weeks of vacation starting in year one.
  • Wellness days and holidays.
  • Parental leave and a comprehensive benefits package.
  • Monthly technology stipend.
  • Learning, recognition, and career development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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