VP, Revenue Marketing

1 month ago
Full-time
Executive
Sales and Business Development
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised

Description

  • Own accountability for pipeline and revenue KPIs across enterprise and mid-market demand sources.
  • Design and maintain measurement systems for funnel velocity, channel ROI, and cost of acquisition.
  • Forecast, measure, and report the impact of demand generation on pipeline and bookings.
  • Lead AI-native marketing operations and introduce automation-driven workflows.
  • Audit and scale the marketing tech stack into a more efficient, scalable engine.
  • Establish weekly performance reviews and monthly budget alignment cadences.
  • Partner with Corporate Marketing and Product Marketing on campaign execution.
  • Lead the demand generation team with a focus on high-impact execution.
  • Shift field strategy toward high-value in-person engagement such as executive dinners, regional events, and user conferences.
  • Lead the BDR organization and extend its scope to support post-sale expansion and retention where appropriate.

Requirements

  • 10+ years of GTM leadership experience, including 5+ years driving revenue, demand, or field initiatives at scale.
  • 3+ years directly managing a BDR or sales development team.
  • Enterprise demand generation expertise is required; mid-market experience is highly desirable.
  • Proven ability to build measurement systems and operational infrastructure for funnel metrics, channel ROI, and pipe-to-spend.
  • Experience managing cross-functional teams across demand, ops, field, and sales development.
  • Track record using Claude or GPT-based workflows in marketing operations to improve efficiency.
  • Experience orchestrating high-value in-person experiences, regional programs, and integrated prospecting motions.
  • Deep understanding of B2B SaaS land-and-expand dynamics and pipeline/revenue metrics.
  • Experience managing external vendors and agencies.
  • Strong people leadership skills with a history of hiring, mentoring, and holding teams accountable.

Benefits

  • 100% medical, dental, and vision coverage for full-time employees, with about 75% coverage for dependents.
  • Flexible vacation plus quarterly mental health days.
  • Annual stipends for professional development and caretaking needs.
  • Annual work anniversary bonuses that increase with tenure.
  • 401(k) retirement plan for US employees.
  • Latest Apple hardware provided for work.
  • Active employee resource groups supporting inclusion and community.

Interested in this position?

Apply directly on the company website

Apply Now

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