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Director of Marketing Operations

56 minutes ago
North America, Latin America
Full-time
Executive
Sales Operations
Marketing and Growth
CRM Cybersecurity HubSpot Salesforce SQL
Apply Now
OPSWAT

OPSWAT

OPSWAT: Leading provider of cybersecurity solutions for critical infrastructure, eliminating malware and zero-day attacks to ensure secure data flow and device protection.

Internet Software & Services
251-1K
Founded 2002
$125M raised
View All Jobs 10

Description

  • Own HubSpot architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, reporting, and emerging agent capabilities.
  • Manage and optimize integrations across HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io, and SugarCRM.
  • Lead lead routing, scoring, lifecycle nurturing, campaign execution, enrichment, deduplication, SLA monitoring, and SDR handoffs.
  • Partner with the AI engineer to define, prioritize, build, test, launch, document, and drive adoption of marketing tools and automations.
  • Monitor platform health, establish alerting, resolve issues, and manage documentation, change management, and release processes.
  • Maintain marketing data integrity and compliance with GDPR and CAN-SPAM.
  • Analyze funnel, campaign, lead follow-up, SLA, and pipeline performance; deliver dashboards, recurring reports, and optimization recommendations.
  • Run growth experiments across nurture sequences, landing pages, scoring thresholds, and SDR follow-up cadences.
  • Lead AI adoption through workflow automation, tool evaluation, working sessions, playbooks, and team enablement.
  • Manage the martech budget, vendors, renewals, and build-versus-buy-versus-automate decisions.

Requirements

  • 7–10+ years of B2B marketing operations experience, preferably in cybersecurity, SaaS, or enterprise technology.
  • Deep HubSpot administration experience, including complex workflows, APIs, lifecycle architecture, scoring, and reporting; certification preferred.
  • Experience with sales engagement platforms such as SalesLoft or Outreach and CRM systems such as Salesforce or SugarCRM.
  • Hands-on experience with ABM and intent platforms, preferably 6sense.
  • Experience with data enrichment and prospecting tools such as ZoomInfo or equivalent.
  • Experience integrating webinar or virtual-event platforms such as Sequel.io, ON24, or Zoom Webinars.
  • Track record of implementing durable automation, process optimization, and documented growth experiments.
  • Strong analytical skills and ability to build dashboards independently.
  • Working knowledge of LLMs, automation platforms, AI-powered analytics, APIs, data structures, and integration logic; scripting or SQL is a plus.
  • Excellent project management, communication, cross-functional collaboration, data privacy, and compliance skills; production AI workflow experience is preferred.

Benefits

  • Direct reporting to the CMO with visibility into pipeline and board-level metrics.
  • Broad ownership of architecture, tooling investments, and growth strategy.
  • Dedicated AI engineering partnership to support internal tool development.
  • AI-first environment focused on agentic marketing infrastructure.
  • Equal opportunity workplace committed to diversity and employment free from discrimination and harassment.

Interested in this position?

Apply directly on the company website

Apply Now

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