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Sr. Marketing Operations Manager

2 hours, 6 minutes ago
United States, Canada
Full-time
Senior
Sales Operations
Marketing and Growth
Email Marketing HubSpot Salesforce
Apply Now
Bloomerang

Bloomerang

Bloomerang provides nonprofit organizations with integrated software solutions for fundraising, donor and volunteer management, enabling them to enhance donor relationships, increase retention, and effectively mobilize volunteers to support their missi...

Specialized Consumer Services
251-1K
Founded 2012
View All Jobs 12

Description

  • Own and optimize the marketing automation ecosystem, including Marketo and/or HubSpot, to support scalable growth and efficient campaign execution.
  • Execute end-to-end marketing campaigns, including build, QA, testing, segmentation, and deployment across email, nurture, and integrated programs.
  • Manage and optimize marketing technology integrations, including Salesforce and enrichment tools, to ensure seamless data flow and system interoperability.
  • Define and refine lead management processes, including lead scoring, lifecycle stages, routing logic, and Sales handoff in partnership with Revenue Operations.
  • Partner cross-functionally with Demand Generation, Lifecycle Marketing, Sales, and Revenue Operations to translate strategy into campaigns and workflows.
  • Build and maintain reporting dashboards to track campaign performance, funnel conversion, and ROI.
  • Champion data quality, enrichment, and process improvements to improve segmentation, personalization, operational efficiency, and marketing performance.

Requirements

  • 6+ years of marketing operations experience in B2B SaaS companies.
  • Deep expertise in Marketo and/or HubSpot.
  • Experience building and optimizing workflows, nurture campaigns, lead scoring models, and lifecycle programs.
  • Strong lead scoring and lifecycle management experience, including MQL definitions, scoring models, and routing rules.
  • Experience managing integrations between Salesforce, MAPs, enrichment tools, and other SaaS platforms.
  • Ability to document processes, identify bottlenecks, and implement scalable workflows.
  • Self-sufficient, execution-oriented, and able to drive projects end-to-end independently.
  • Experience with enrichment and data quality tools such as Clay or 6sense.
  • Experience improving lead quality, segmentation, and campaign targeting through enrichment workflows.

Benefits

  • Competitive salary range of $98,000 to $140,000.
  • Eligibility for a discretionary bonus.
  • Generous health, vision, and dental insurance options.
  • Access to HealthiestYou for 24/7 confidential virtual doctor visits.
  • Competitive PTO package including 20 PTO days, 3 flex days, 4 optional volunteer days, and 12 paid holidays.
  • Paid parental leave.
  • 401(k) match.
  • Fully remote, permanent full-time role within the U.S. and select Canadian provinces, with Indianapolis headquarters access for local employees.

Interested in this position?

Apply directly on the company website

Apply Now

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