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Customer Marketing Manager, Adoption & Lifecycle

20 hours, 21 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Customer and Technical Support
Email Marketing HubSpot Salesforce
Apply Now
Bloomerang

Bloomerang

Bloomerang provides nonprofit organizations with integrated software solutions for fundraising, donor and volunteer management, enabling them to enhance donor relationships, increase retention, and effectively mobilize volunteers to support their missi...

Specialized Consumer Services
251-1K
Founded 2012
View All Jobs 14

Description

  • Own and scale lifecycle strategy across onboarding and adoption to improve time-to-value, engagement, payments activation, and revenue growth.
  • Build and optimize multi-channel customer journeys across email and in-app channels using behavioral data, segmentation, and testing.
  • Develop and embed AI-powered systems and workflows to improve targeting, execution, and decision-making at scale.
  • Translate customer behavior and lifecycle performance into actionable insights that drive adoption, retention, and expansion.
  • Establish performance frameworks to measure impact, prioritize initiatives based on ROI, and continuously optimize programs.
  • Partner cross-functionally with Product, Product Marketing, Customer Success, and Revenue teams to align lifecycle strategy with business goals.
  • Own programs end-to-end from strategy through execution in ambiguous, fast-paced environments.
  • Support customer-facing initiatives such as webinars and virtual events that drive engagement, education, and product adoption.
  • Help with general customer communications as needed.

Requirements

  • At least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS.
  • Proven track record of owning lifecycle or product adoption programs end-to-end.
  • Demonstrated impact on adoption, retention, payments activation, and revenue.
  • Experience building scalable, repeatable lifecycle programs and embedding AI and automation into workflows.
  • Hands-on expertise with email and in-app channels, including segmentation, deliverability, UX, and multi-channel journey optimization.
  • Deep analytical skillset with experience building performance frameworks and prioritizing initiatives based on ROI.
  • Proficiency with marketing and customer data platforms such as Salesforce, Marketo, HubSpot, Gainsight, and Pendo.
  • Ability to operate independently in ambiguous environments with strong problem-solving skills.
  • Strong cross-functional collaboration and communication skills, including the ability to influence stakeholders and present insights clearly.
  • Experience in nonprofit or mission-driven organizations is preferred.
  • Familiarity with payments is preferred.
  • Permanent, full-time position; fully remote.
  • Occasional travel required, estimated at 3–4 times annually.
  • No visa sponsorship or relocation assistance is offered.

Benefits

  • Generous health, vision, and dental insurance options.
  • Access to HealthiestYou for 24/7 confidential doctor access.
  • Competitive PTO package with 20 PTO days, 3 flex days, 4 optional volunteer days, and 12 paid holidays.
  • Paid parental leave.
  • 401(k) match.
  • Company-provided equipment shipped to your door.
  • Salary range of $76,100 to $126,800.
  • Potential eligibility for a discretionary bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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