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Lifecycle Marketing Manager

1 month, 1 week ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
SQL
Apply Now
Puck

Puck

Puck helps great teams find great teammates through employer branding, conversations, and authentic candidate engagement, using personalized automation to enhance the candidate experience and improve hiring metrics.

Internet Software & Services
1-10
Founded 2020
View All Jobs 6

Description

  • Own lifecycle strategy and execute campaigns across key points in the customer journey to drive loan volume, LTV, retention, and cross-sell.
  • Develop audience segmentation strategies using behavioral and real-time data in partnership with Creative.
  • Design, size, and analyze A/B and multivariate tests to improve campaign performance.
  • Build and scale cross-product growth programs that move customers between offerings.
  • Partner with Data Science, Product, Creative, and Legal to create measurement models and launch campaigns effectively.
  • Use experiment results and performance data to continuously optimize targeting, messaging, and timing.
  • Manage campaigns hands-on while balancing shifting priorities and operational detail.
  • Influence cross-functional stakeholders with clear, evidence-backed recommendations.

Requirements

  • 6+ years of marketing experience with a highly analytical mindset.
  • Degree in economics, engineering, statistics, math, or equivalent experience.
  • Proven experience in a test-and-learn environment with strong hypothesis testing and optimization skills.
  • Ability to build reporting, understand attribution, and connect marketing programs to business outcomes.
  • Strong communication skills and the ability to influence senior stakeholders.
  • Deep ownership, proactive execution, and comfort managing shifting priorities.
  • Experience in fintech, lending, or another regulated B2C category is preferred.
  • Understanding of compliance requirements such as CAN-SPAM, TCPA, and CCPA/CPRA is preferred.
  • Strong SQL skills and hands-on experience with lifecycle marketing tools; Braze experience is a major plus.
  • Exposure to incrementality, geo-holdouts, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA) is preferred.
  • Experience launching and scaling channels such as SMS, push, or in-product messaging is preferred.

Benefits

  • Salary range of $140,000 to $175,000 USD.
  • Eligible for an annual performance-based bonus.
  • Eligible for equity.
  • Health, dental, and vision benefits plus savings plans.
  • Mac computers and a work-from-home stipend for home office setup.
  • Monthly internet and phone reimbursement.
  • Employee Stock Purchase Plan and Restricted Stock Units (RSUs).
  • 401(k) with company match, tuition reimbursement, competitive PTO, and competitive parental leave.

Interested in this position?

Apply directly on the company website

Apply Now

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