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VP, Brand Strategy (DTC)

1 month ago
United States
Full-time
Executive
Marketing Strategist
Marketing and Growth
Statistics
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
View All Jobs 37

Description

  • Act as a strategic partner and brand steward for clients, providing proactive solutions to business challenges.
  • Own the discovery and development of brand, product, go-to-market, business, and creative strategies.
  • Lead client meetings and workshops covering strategic foundations, competitive strategy, brand innovation, and experience.
  • Translate brand value propositions into desired audience experiences with engagement strategy teams.
  • Partner with clients and creative teams to define audience needs, value propositions, and reasons to believe.
  • Lead qualitative and quantitative research and insights projects.
  • Ensure activations and executions align with brand strategy principles, diagnosing gaps and recommending solutions.
  • Support the SVP of Strategy in developing and expanding the team’s capabilities.

Requirements

  • Bachelor’s degree in marketing, advertising, communications, psychology, anthropology, sociology, statistics, or a related field.
  • 10+ years of experience in a healthcare or pharmaceutical advertising agency environment.
  • Experience with professional, direct-to-consumer, or patient marketing.
  • Strong leadership, critical-thinking, storytelling, and strategic recommendation skills.
  • Experience collaborating with account, creative, scientific, engagement strategy, and client teams.
  • Experience leading client meetings, workshops, and qualitative and quantitative research projects.

Benefits

  • 401(k) plan with employer match up to 4%, immediately vested.
  • Medical, dental, vision, life insurance, and disability coverage.
  • Flexible hybrid and remote work, including the option to work globally for two weeks each year.
  • 20 vacation days, one personal well-being day, nine public holidays, gifted end-of-year holidays, and seasonal early Summer Friday finishes.
  • Employee assistance counseling and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • On-demand professional training, career support, and global mobility opportunities.
  • Employee Network Groups and support through the Disability Confident Scheme.

Interested in this position?

Apply directly on the company website

Apply Now

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