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Group Director, Omnichannel & Media Strategy

1 hour, 12 minutes ago
United States
Full-time
Lead
Marketing Strategist
Sales and Business Development
CRM
Apply Now
Real Chemistry

Real Chemistry

Real Chemistry is an end-to-end healthcare experience group that combines AI and innovative ideas to transform the healthcare industry. With a focus on creating AI-powered, idea-driven healthcare experiences, the company drives commercial success for h...

Professional Services
1K-5K
Founded 2001
View All Jobs 35

Description

  • Lead omnichannel strategy development across clients, brands, therapeutic areas, and engagement programs.
  • Develop integrated media, audience, journey, engagement, and channel strategies aligned with client objectives.
  • Define the role of paid media across CRM, owned, earned, field, content, and digital experiences.
  • Establish best practices for audience architecture, journey design, channel planning, governance, orchestration, and optimization.
  • Advise executive clients on omnichannel strategy, customer experience, activation, measurement, and growth.
  • Own strategic delivery, client retention, account growth, business development, and billable contribution.
  • Partner with Media, Analytics, Engagement, Creative, and Client Services teams on data-driven solutions.
  • Lead client workshops, strategic planning sessions, and executive presentations.
  • Identify opportunities to apply technology, AI, analytics, media, and customer insights to improve outcomes.
  • Lead, coach, and develop strategists, including performance management and succession planning.

Requirements

  • 12+ years of media strategy and/or omnichannel strategy experience with significant media responsibility.
  • Experience in healthcare, pharmaceutical, biotech, or life sciences.
  • Strong knowledge of paid search, paid social, programmatic, video, and other digital media channels.
  • Demonstrated success developing omnichannel strategies across multiple accounts, brands, therapeutic areas, customer types, channels, and markets.
  • Expertise in audience architecture, customer journey design, media strategy, behavioral science, measurement, and data-driven optimization.
  • Experience connecting paid media with CRM, field engagement, owned and earned channels, content, and digital experiences.
  • Ability to interpret media performance, audience data, research, and customer insights into strategic recommendations.
  • Experience independently leading complex client engagements and advising executive stakeholders.
  • Experience establishing methodologies, governance models, operating frameworks, and strategic standards.
  • Experience managing three to eight direct or indirect reports, including coaching, recruiting, performance management, and succession planning.

Benefits

  • Pay range of $175,000–$200,000.
  • Generous holidays and paid time off.
  • Options for private medical, dental, and vision plans.
  • Support for saving for the future.
  • Mental wellness coaching and support.
  • Access to more than 13,000 LinkedIn Learning classes.
  • Hybrid or remote flexibility depending on role and location; eligible employees near an office generally attend in person two days per week.
  • Comprehensive regional benefits and perks program.

Interested in this position?

Apply directly on the company website

Apply Now

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