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Director, Marketing & Recruitment Strategy

5 days, 12 hours ago
United States
Full-time
Executive
Marketing Strategist
Sales and Business Development
Content Marketing CRM Digital Marketing SEO
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Noodle

Noodle

Noodle is a U.S. based organization that empowers academic excellence worldwide by providing tech-enabled strategies and services for higher education. They collaborate with universities to design solutions that align with each institution's unique vis...

Diversified Consumer Services
501-1000
Founded 2010
$86M raised
View All Jobs 2

Description

  • Diagnose marketing and enrollment challenges for existing and newly launched university programs, identifying root causes and opportunities.
  • Lead discovery engagements and workshops with senior university stakeholders, including deans, provosts, program directors, and faculty.
  • Scope consulting engagements with account and business development teams, defining objectives, deliverables, effort, and timelines.
  • Develop prioritized action plans with owners, timelines, and success measures for Noodle or partner implementation.
  • Conduct market research, user research, and competitive analysis to inform positioning and enrollment strategy.
  • Analyze marketing and enrollment performance data and recommend strategic direction across the funnel.
  • Translate research and data into recommendations for marketing, recruiting, application, and enrollment activities.
  • Prepare and deliver presentations and business cases that build stakeholder alignment and buy-in.
  • Collaborate with internal cross-functional teams and brief copywriters, designers, and implementation teams for execution.
  • Map student journeys and recruitment-funnel touchpoints with brand and experience strategists.

Requirements

  • 7+ years of digital marketing experience; agency experience preferred.
  • Direct higher education experience or experience serving higher education clients.
  • Experience across multiple institution and program types, including public/private, undergraduate/graduate, and online/residential programs.
  • Deep understanding of the online higher education enrollment funnel, from demand generation through matriculation.
  • Proven ability to lead workshops and present recommendations to senior stakeholders.
  • Experience with market research, competitive analysis, and strategic planning.
  • Experience scoping and structuring consulting engagements, including effort estimation and client expectation-setting.
  • Track record of developing recommendations that clients implement.
  • Strong diagnostic, critical-thinking, written communication, oral communication, and data-analysis abilities.
  • Familiarity with marketing automation and CRM platforms, SEO, paid media, and content marketing is preferred.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Must reside in the continental United States near a major airport and be available to travel up to 20% of the time.
  • Reliable high-speed internet, a quiet camera-on meeting workspace, and availability during core business hours of 9 a.m.–5 p.m.
  • Must be legally authorized to live and work in the United States and reside in the United States throughout employment.

Benefits

  • Remote work or access to the NYC office, plus company-provided computer and charger.
  • 401(k) with company match and equity opportunities.
  • Medical, dental, vision, life, and disability insurance, including mental health support.
  • HSA, FSA, commuter benefits, and optional supplemental insurance coverage.
  • Paid parental leave, Employee Assistance Program, and wellness resources including Calm and Headspace/Talkspace.
  • Four weeks of paid vacation, 10 paid holidays, and paid sick leave.
  • Monthly mobile connectivity stipend and annual education stipend.
  • Employee discounts and internal growth opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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