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Director, Marketing & Recruitment Strategy

2 hours, 21 minutes ago
United States
Full-time
Executive
Marketing Strategist
Sales and Business Development
Content Marketing Digital Marketing SEO
Apply Now
Noodle

Noodle

Noodle is a U.S. based organization that empowers academic excellence worldwide by providing tech-enabled strategies and services for higher education. They collaborate with universities to design solutions that align with each institution's unique vis...

Diversified Consumer Services
251-1K
Founded 2010
$86M raised
View All Jobs 3

Description

  • Diagnose marketing and enrollment challenges for existing and newly launched programs.
  • Lead discovery engagements and workshops with senior university stakeholders, including deans, provosts, and faculty.
  • Prepare and deliver presentations that build stakeholder alignment and secure buy-in.
  • Scope consulting engagements by defining objectives, deliverables, effort, timelines, and evolving requirements.
  • Develop sequenced action plans with owners, timelines, and success measures.
  • Conduct market research, user research, competitive analysis, and student journey mapping.
  • Translate research and performance data into strategic marketing and recruiting recommendations.
  • Collaborate with internal teams and brief execution teams on strategy and deliverables.
  • Analyze performance across channels from demand generation through application, enrollment, and matriculation.
  • Manage partner relationships and support implementation of recommendations.

Requirements

  • 7+ years of digital marketing experience; agency experience preferred.
  • Direct experience in higher education or working with higher education clients.
  • Experience across multiple institution types and program portfolios, including online and residential programs.
  • Deep understanding of the online higher education enrollment funnel.
  • Experience leading workshops and presenting to senior stakeholders.
  • Strong background in market research, competitive analysis, and strategy development.
  • Experience scoping consulting engagements, estimating effort, and managing client expectations.
  • Demonstrated ability to produce recommendations that clients implement.
  • Strong diagnostic, critical-thinking, analytical, written, and oral communication skills.
  • Familiarity with CRM and marketing automation platforms, SEO, paid media, and content marketing preferred.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Must reside in the continental United States, remain legally authorized to work in the U.S., and live in the U.S. throughout employment.
  • Must be available during core business hours and travel up to 20%; reliable high-speed internet and a quiet remote workspace are required.

Benefits

  • Remote work or access to the NYC office.
  • 401(k) with company match and equity opportunities.
  • Medical, dental, vision, mental health, life, and disability insurance.
  • Four weeks of paid vacation, 10 paid holidays, paid sick leave, and paid parental leave.
  • Wellness resources, Calm subscription, Headspace, Talkspace, and Employee Assistance Program.
  • Annual education stipend and internal growth opportunities.
  • Monthly mobile connectivity stipend and commuter, HSA, and FSA benefits.
  • Company-provided computer and charger.

Interested in this position?

Apply directly on the company website

Apply Now

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