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Associate Director, Omnichannel & Media Strategy

2 hours, 45 minutes ago
United States
Full-time
Lead
Marketing Strategist
Marketing and Growth
CRM
Apply Now
Real Chemistry

Real Chemistry

Real Chemistry is an end-to-end healthcare experience group that combines AI and innovative ideas to transform the healthcare industry. With a focus on creating AI-powered, idea-driven healthcare experiences, the company drives commercial success for h...

Professional Services
1K-5K
Founded 2001
View All Jobs 35

Description

  • Architect omnichannel engagement strategies connecting paid media with owned, earned, CRM, field, and digital channels.
  • Lead audience segmentation, persona development, and customer prioritization across healthcare professional, patient, caregiver, and other audiences.
  • Design end-to-end customer journeys identifying audience needs, barriers, behaviors, triggers, and engagement opportunities.
  • Develop media and channel orchestration frameworks across paid, owned, earned, field, CRM, and digital touchpoints.
  • Lead client and internal workshops on audience strategy, journey design, and engagement planning.
  • Define measurement frameworks, testing plans, and strategic requirements for CRM, analytics, and engagement platforms.
  • Translate research, audience insights, market dynamics, and campaign performance into strategic recommendations.
  • Oversee supporting strategists, delegate work, and review deliverables for quality and consistency.
  • Contribute to scoping discussions and manage multiple client workstreams within timelines and utilization expectations.

Requirements

  • Demonstrated experience developing media strategy, preferably in healthcare, pharmaceutical marketing, or another regulated or complex industry.
  • Strong understanding of paid media, including paid search, paid social, programmatic, video, and digital media.
  • Understanding of how paid media connects with owned channels, CRM, field engagement, content, and digital experiences.
  • Experience leading client workshops, strategic planning sessions, or collaborative working sessions.
  • Ability to translate research, data, media performance, and campaign results into strategic recommendations.
  • Experience overseeing junior strategists, including providing feedback, training, or quality review.
  • Strong client communication, presentation development, and facilitation skills.
  • Highly organized, proactive, adaptable, and resourceful, with strong prioritization and deadline-management skills.
  • Comfort working independently, managing changing priorities, and using data to inform decisions.

Benefits

  • Pay range of $90,000–$115,000.
  • Comprehensive regional benefits, including medical, dental, and vision plan options.
  • Generous holidays and paid time off.
  • Mental wellness coaching and support.
  • Access to more than 13,000 LinkedIn Learning classes.
  • Hybrid or remote flexibility depending on role and location; employees near an office generally attend in person two days per week.
  • Retirement savings support and office perks such as free snacks.

Interested in this position?

Apply directly on the company website

Apply Now

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