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Director, Global Digital Marketing

1 month, 2 weeks ago
United States
Full-time
Lead
Digital Marketing Manager
Project and Program Management
CRM CSS Digital Marketing Email Marketing Google Ads Google Analytics HTML LinkedIn Ads SEM SEO
Apply Now
10x Genomics

10x Genomics

10x Genomics provides innovative genomics tools that enable researchers to explore single-cell and spatial biology, facilitating groundbreaking discoveries that enhance understanding of health and disease to improve human health outcomes.

Biotechnology
1K-5K
Founded 2012
$243M raised
View All Jobs 15

Description

  • Develop and own the digital marketing strategy aligned with campaign objectives and business goals.
  • Oversee and optimize the company website, including content updates, landing pages, conversion paths, and user experience improvements.
  • Lead SEO strategy and execution, including technical SEO, content optimization, and performance tracking.
  • Own SEM and paid advertising campaigns across Google Ads, LinkedIn, retargeting, and other platforms, including budget allocation and performance optimization.
  • Design and execute integrated email marketing programs that nurture leads and support launches across the funnel.
  • Develop audience segments, run A/B tests, manage templates, and report on email engagement and conversion metrics.
  • Manage end-to-end webinar programs, including topic selection, promotion, platform coordination, speaker coordination, registration, and analytics.
  • Launch and manage digital advertising across search, social, display, and other relevant channels to drive awareness, consideration, and conversion.
  • Collaborate with campaign, content, creative, marketing ops, and analytics teams to ensure campaigns are on brand, measurable, and optimized.
  • Monitor channel performance and make rapid adjustments to improve cost per lead, acquisition efficiency, and overall ROI.
  • Ensure web, email, and digital activities comply with GDPR, privacy, and regulatory guidelines.
  • Champion continuous improvement, testing, and innovation across the digital marketing function.

Requirements

  • 7 years of experience in digital marketing roles spanning web, SEO/SEM, digital ads, email, and webinars/events.
  • 2 years of experience in a team or project leadership role.
  • Bachelor’s degree in Marketing, Digital Media, Life Sciences, or a related field.
  • Demonstrated mastery of digital marketing across web/UX, SEO, SEM/paid search, digital display, and paid social.
  • Deep experience with email marketing platforms, audience segmentation, marketing automation, and webinar/event technology.
  • Track record managing and optimizing digital advertising budgets of more than $500K per year preferred.
  • Strong analytic skills with Google Analytics, tag management, CRM, UTM tracking, and performance dashboarding.
  • Working knowledge of web content management systems, HTML, basic CSS, and digital creative/production workflows.
  • Expert project and vendor management skills with the ability to prioritize, delegate, and deliver multiple programs.
  • B2B life sciences or technology experience strongly preferred.
  • Master’s degree a plus.
  • Experience delivering digital strategy and reporting in highly regulated, global, or complex product environments is a plus.
  • Local to the San Francisco Bay Area or willing to relocate preferred.
  • Remote candidates will be considered.

Benefits

  • Base salary range of $215,600 to $291,600 USD.
  • Eligible for equity grants.
  • Comprehensive health and retirement benefit programs.
  • Eligible for an annual bonus program or sales incentive program.
  • Remote candidates will be considered.

Interested in this position?

Apply directly on the company website

Apply Now

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