Remote E-commerce & Digital Marketing Lead

8 hours, 35 minutes ago
Full-time
Lead
Marketing and Growth
Uptalent

Uptalent

Uptalent is a platform that provides top remote BIM & CAD specialists to help engineering and architectural firms scale efficiently. With a network of 200+ vetted drafters, Uptalent offers world-class processes and cloud-based communications to seamles...

Construction & Engineering
11-50
Founded 2020

Description

  • Manage and optimize the Shopify e-commerce platform.
  • Lead the overall e-commerce growth strategy, including site experience, product organization, merchandising, and conversion improvements.
  • Review and improve product pages, collections, navigation, checkout flow, and the end-to-end customer journey.
  • Plan, launch, and manage Google Ads campaigns across Search, Shopping, and Performance Max.
  • Support SEO strategy to improve organic visibility and reduce brand confusion with similarly named businesses.
  • Analyze website traffic, campaign performance, conversion rates, and sales data to identify opportunities for improvement.
  • Recommend and implement changes that increase qualified traffic, online sales, and brand visibility.
  • Coordinate with designers, developers, copywriters, and external vendors as needed.
  • Establish best practices for product listings, content, promotions, advertising, and ongoing e-commerce operations.
  • Provide clear guidance and reporting to leadership on performance, priorities, and next steps.

Requirements

  • Proven experience managing and growing Shopify e-commerce stores.
  • Strong experience with Google Ads, especially Google Search, Google Shopping, and/or Performance Max campaigns.
  • Solid understanding of SEO, keyword optimization, and brand search strategy.
  • Experience with conversion rate optimization, site merchandising, and e-commerce analytics.
  • Familiarity with Google Analytics, Google Search Console, Shopify analytics, and paid media reporting.
  • Experience presenting recommendations directly to leadership.
  • Ability to take ownership of the e-commerce channel and provide strategic guidance, not only task execution.
  • Experience in DTC, home goods, bedding, furniture, lifestyle, luxury, interiors, or consumer product brands is highly preferred.
  • Experience with Webflow, Klaviyo, Meta Ads, email marketing, or creative direction is a plus.

Benefits

  • Work remotely.
  • Flexible schedules.
  • Opportunity to work for some of the most exciting companies in the North American market.

Interested in this position?

Apply directly on the company website

Apply Now

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