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Senior Associate, Marketing & Growth

3 hours, 14 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM CSS Email Marketing HTML HubSpot Segment
Apply Now
Axios

Axios

Axios is a new media company delivering vital, trustworthy news and analysis with smart brevity on an innovative mobile platform.

Internet Software & Services
251-1K
Founded 2017
$30M raised
View All Jobs 8

Description

  • Own lifecycle marketing strategy across audience acquisition, registration, engagement, retention, and repeat attendance for Axios Live Essential events.
  • Build automated, behavior-driven marketing journeys that personalize the attendee experience before, during, and after events.
  • Develop audience nurture programs for newsletter subscribers, previous attendees, sponsors, partners, Axios Pro members, and new prospect audiences.
  • Lead audience acquisition strategy for Axios local and national events across email, paid social, organic social, house ads, newsletter promotions, partner marketing, and referral campaigns.
  • Manage paid advertising campaigns across Meta, LinkedIn, and emerging platforms to grow registrations and qualified audiences.
  • Own email marketing strategy and execution, including campaign calendars, messaging strategies, and promotional timelines.
  • Build targeted audience segments using engagement and behavioral data to improve personalization and conversion.
  • Draft, QA, and deploy the full event email lifecycle, including invitations, reminders, confirmations, post-event follow-up, and thank-you campaigns.
  • Build and maintain centralized marketing dashboards and recurring reporting across Axios Live campaigns and channels.
  • Partner with Editorial, Events, Partnerships, Design, and Audience Development to plan and execute scalable marketing programs.

Requirements

  • 3+ years of experience in growth marketing, lifecycle marketing, CRM, or event marketing.
  • Experience managing integrated marketing campaigns across email, paid media, and owned channels.
  • Strong understanding of lifecycle marketing principles, customer journeys, and marketing automation.
  • Experience developing audience segmentation and personalization strategies.
  • Demonstrated experience managing paid social campaigns focused on audience acquisition and conversion.
  • Strong analytical skills with experience interpreting campaign performance and audience data.
  • Excellent project management and cross-functional collaboration skills.
  • Exceptional written communication skills and attention to detail.
  • Experience with Sailthru or similar marketing automation platforms (preferred).
  • Familiarity with CRM and CDP platforms such as HubSpot or Segment (preferred).
  • Experience using AI tools to improve marketing workflows, personalization, or campaign optimization (preferred).
  • Working knowledge of HTML/CSS for email marketing (preferred).
  • Experience marketing conferences, live events, or media products (preferred).

Benefits

  • Starting salary of $31.25 - $38.46 per hour, depending on location, experience, and skills.
  • 401(k) with employer match.
  • Robust PPO and High Deductible health insurance options.
  • Employer HSA contribution for the high deductible health plan.
  • Dental and vision coverage.
  • Primary caregiver 12-week paid leave.
  • Generous vacation policy plus holidays.
  • One mental health day per quarter.
  • Annual learning and development stipend.
  • $100 monthly work-from-home stipend.
  • Tele-mental health services through Headspace.
  • OneMedical membership, including telehealth services.
  • Personal health advocacy resources through HealthAdvocate.
  • Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility.
  • Access to the Axios Family Fund for financial hardship or emergencies.
  • Increased work flexibility for parents and caretakers.
  • Virtual company-sponsored social events.
  • Open, inclusive, and diverse work culture.

Interested in this position?

Apply directly on the company website

Apply Now

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