Director of Marketing

4 weeks ago
Full-time
Lead
Marketing and Growth
ZipLiens

ZipLiens

ZipLiens provides lien resolution services that enhance law firms' productivity and profitability by negotiating on their behalf, allowing attorneys to concentrate on revenue-generating activities while offering a customer portal for case monitoring an...

Specialized Consumer Services
11-50
Founded 2018

Description

  • Translate company priorities into clear marketing plans, campaigns, and initiatives.
  • Identify opportunities to improve client and prospect communications and recommend actionable improvements.
  • Execute marketing activities across multiple channels as a hands-on individual contributor.
  • Partner with Client Success to drive client engagement, adoption, and retention.
  • Support communications for product launches, portal updates, and service enhancements.
  • Partner with Business Development on pipeline generation through content, campaigns, and sales enablement materials.
  • Own end-to-end marketing execution for industry conferences and field events.
  • Develop pre- and post-event campaigns to maximize engagement and ROI.
  • Manage event logistics, including swag, materials, and vendor coordination.
  • Maintain consistent brand voice, messaging, and positioning across client-facing and internal materials.
  • Build and manage marketing workflows, calendars, and campaign tracking.
  • Own marketing tools, automation, and CRM integrations.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
  • 8+ years of experience in B2B marketing, ideally in a SaaS or professional services environment.
  • Experience operating as a primary or sole marketing owner, or within a lean team in a scaling organization.
  • Demonstrated ability to independently identify priorities, build plans, and execute without heavy direction.
  • Experience partnering closely with cross-functional teams to drive growth outcomes.
  • Proven track record of executing campaigns tied to client engagement, pipeline generation, or revenue impact.
  • Experience supporting conferences, events, or field marketing initiatives end-to-end.
  • Hands-on experience with CRM and marketing automation platforms such as HubSpot or Salesforce.
  • Strong written communication skills, especially for client-facing or external messaging.
  • Ability to operate with autonomy and build structure in ambiguous environments.

Benefits

  • Comprehensive health benefits, including medical, dental, and vision coverage.
  • HSA with employer contributions, plus FSA and dependent care FSA options.
  • Company-paid life insurance and short-term disability coverage.
  • 401(k) plan with company match.
  • Paid time off, including vacation, sick leave, and select holidays.
  • Parental leave.
  • Annual base salary range of $107,000 to $144,000, with opportunity for a discretionary bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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