VP of Marketing (B2B)

22 minutes ago
Full-time
Executive
Marketing and Growth
Playlist

Playlist

Playlist is a music-based website and mobile app that allows users to search, create, and share custom playlists with friends. With a fully licensed, ad-supported streaming service, Playlist combines music and messaging for unprecedented engagement, pi...

Media
11-50

Description

  • Own paid and organic customer acquisition channels and report performance, pacing, and test results to executive leadership.
  • Manage a multi-million-dollar media budget, including forecasting, channel allocation, and spend strategy.
  • Drive paid and organic demand generation, website conversion rate optimization, SEO, lifecycle marketing, and product marketing.
  • Work closely with the executive team and cross-functional leaders across sales, customer support, pricing, product, and engineering.
  • Support sales teams in improving conversion rates.
  • Lead continuous experimentation and improvement across SEO and website CRO.
  • Manage and mentor a high-performing growth marketing team.
  • Lead internal enablement and external communications as the product evolves.
  • Provide data insights for cross-functional projects to support commercial decisions and tradeoffs.
  • Stay current on new tactics, tools, and partners that improve performance.

Requirements

  • 15+ years of experience in growth marketing, consulting, or finance in the technology space.
  • Deep understanding of B2B SaaS subscription business models, unit economics, and sales/GTM.
  • Experience planning and executing channel strategies and paid media campaigns.
  • Experience with budget management, high-velocity experimentation, and data-driven decision-making.
  • People management experience building and developing teams in a fast-paced, dynamic environment.
  • Hands-on experience running paid media on Facebook, Instagram, Google Ads, and Apple Ads, not just through an agency.
  • Strong knowledge of data analytics tools such as Google Analytics, Tableau, SQL, and Excel.
  • Experience with marketing best practices, tools, and technologies.
  • Relevant certifications may be considered as part of compensation decisions.
  • Specific work location may affect compensation package.

Benefits

  • Base salary range of $222,000 to $295,000 in the United States.
  • Performance bonus may be included in the total compensation package.
  • Benefits may be included in the total compensation package.
  • Other applicable incentive compensation plans may be included.
  • Transparent compensation philosophy focused on fair and equitable pay.

Interested in this position?

Apply directly on the company website

Apply Now

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