Senior Manager, Lifecycle Marketing

8 hours, 38 minutes ago
Full-time
Senior
Marketing and Growth
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001

Description

  • Manage lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
  • Develop and execute customer journey strategies focused on acquisition, engagement, retention, and reactivation.
  • Serve as a strategic partner to client stakeholders by delivering data-informed recommendations and lifecycle best practices.
  • Lead regular client reporting, campaign reviews, and performance discussions.
  • Design and optimize lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and other emerging channels.
  • Build scalable segmentation, personalization, and automation strategies.
  • Develop and optimize automated campaigns such as welcome, nurture, cart abandonment, post-purchase, and win-back flows.
  • Create and execute testing plans across messaging, creative, audience segments, and campaign cadence.
  • Monitor campaign performance, deliverability, and account reputation, and identify optimization opportunities.
  • Partner with analytics, engineering, paid media, and data teams to improve targeting, orchestration, and measurement.

Requirements

  • 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation.
  • Experience using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, or similar tools.
  • Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.
  • Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
  • Experience managing client relationships and presenting campaign performance and recommendations.
  • Experience with web analytics tools such as GA4 and setting up UTM tracking.
  • Excellent verbal and written communication skills with a proactive mindset.
  • Ability to hit the ground running and quickly pick up new skills.
  • Experience contributing to programs that drive engagement, retention, and revenue growth.

Benefits

  • Remote-first culture with the ability to work remotely in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance, plus sponsored life insurance and disability coverage.
  • Annual ClassPass credits and other perks.
  • Annual salary of $78,000 to $95,000, plus benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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