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Senior Manager, Lifecycle Marketing

8 hours, 38 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing HubSpot
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 22

Description

  • Manage lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
  • Develop and execute customer journey strategies focused on acquisition, engagement, retention, and reactivation.
  • Serve as a strategic partner to client stakeholders by delivering data-informed recommendations and lifecycle best practices.
  • Lead regular client reporting, campaign reviews, and performance discussions.
  • Design and optimize lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and other emerging channels.
  • Build scalable segmentation, personalization, and automation strategies.
  • Develop and optimize automated campaigns such as welcome, nurture, cart abandonment, post-purchase, and win-back flows.
  • Create and execute testing plans across messaging, creative, audience segments, and campaign cadence.
  • Monitor campaign performance, deliverability, and account reputation, and identify optimization opportunities.
  • Partner with analytics, engineering, paid media, and data teams to improve targeting, orchestration, and measurement.

Requirements

  • 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation.
  • Experience using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, or similar tools.
  • Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.
  • Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
  • Experience managing client relationships and presenting campaign performance and recommendations.
  • Experience with web analytics tools such as GA4 and setting up UTM tracking.
  • Excellent verbal and written communication skills with a proactive mindset.
  • Ability to hit the ground running and quickly pick up new skills.
  • Experience contributing to programs that drive engagement, retention, and revenue growth.

Benefits

  • Remote-first culture with the ability to work remotely in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance, plus sponsored life insurance and disability coverage.
  • Annual ClassPass credits and other perks.
  • Annual salary of $78,000 to $95,000, plus benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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