Email Marketing Specialist

2 months, 2 weeks ago
Full-time
Junior
Marketing and Growth
airSlate

airSlate

airSlate provides document workflow automation solutions with intuitive design, secure eSignatures, and customizable no-code Bots for streamlined business processes.

Professional Services
251-1K
Founded 2006
$182M raised

Description

  • Configure, launch, and optimize email campaigns using the company’s in-house email service provider.
  • Build and implement multi-step automated email workflows based on user behavior, lifecycle stages, funnels, and product goals.
  • Design and manage advanced audience segments for activation, engagement, retention, reactivation, and promotional campaigns.
  • Run experiments, analyze results, and apply insights to improve campaign performance and user journeys.
  • Create and maintain dashboards to track email and lifecycle marketing metrics and identify improvement opportunities.
  • Collaborate with Product, Data, Engineering, Marketing, and General Management teams to align email initiatives with business priorities.
  • Work independently in a dynamic environment by identifying gaps, proposing improvements, and refining processes as priorities change.
  • Oversee and improve the internal email system’s usability, scalability, and effectiveness.
  • Generate data-driven ideas for personalized email content that improves engagement and supports customer journey goals.
  • Lead and support the transformation of the email marketing function into an AI-driven program through tools, automation, and best practices.

Requirements

  • 2+ years of hands-on experience in email marketing, CRM, or lifecycle marketing, with proven campaign launch and optimization experience.
  • Experience working with an ESP, customer engagement platform, or in-house email system, including setup, segmentation, automation, and A/B testing.
  • Strong understanding of user journeys, behavioral triggers, lifecycle communication, and funnel-based messaging for web-based products.
  • Strong analytical skills with experience tracking and optimizing campaign performance using dashboards, audience behavior, and email metrics.
  • Experience working with data, including basic to intermediate SQL skills such as queries, aggregations, and simple data transformations.
  • Ability to evaluate A/B test results based on broader business impact, not only channel-level metrics.
  • Ability to collaborate cross-functionally with different stakeholders to deliver email initiatives.
  • High level of ownership, attention to detail, and problem-solving ability.
  • Ability to work autonomously, stay organized in a fast-paced environment, and move initiatives forward when processes are not fully defined.
  • Interest in AI tools, experimentation, automation, and continuous improvement, with readiness to test new approaches.
  • Strong communication skills and English proficiency at B2 level or higher.
  • Experience with web-based SaaS products is a nice to have.
  • Experience with tools similar to Customer.io is a nice to have.
  • Experience with Jira or similar project/task management tools is a nice to have.

Benefits

  • Flexible working environment with remote and hybrid options across multiple countries and office locations.
  • Competitive compensation with salaries aligned to local market conditions and experience.
  • Performance-based bonus system and stock options.
  • Professional growth support through courses, conferences, and learning resources.
  • Career growth and internal mobility opportunities within airSlate.
  • Comprehensive health and well-being benefits, including health coverage, wellness programs, and fitness options.
  • Quarterly company-wide Mental Health Days.
  • Family-friendly policies, including flexibility for parents, family days, and a pet-friendly culture.

Interested in this position?

Apply directly on the company website

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