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CRO Manager (Conversion Rate Optimization)

1 month ago
United States
Full-time
Mid Level
Growth Marketing Manager
Data Science and Analytics
Content Marketing E-commerce Figma Hotjar SEO UI Design UX Design
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 37

Description

  • Lead hypothesis development and design test strategies for multiple clients.
  • Create CRO test plans defining objectives, KPIs, and success criteria.
  • Develop and manage CRO roadmaps, prioritization, tests, and timelines.
  • Collaborate with Experience Design, Technical Account Managers, and Engineering on test variations and implementation.
  • Write detailed testing requirements and acceptance criteria for developers.
  • Set up, QA, and monitor A/B and multivariate experiments, including tracking and segmentation.
  • Use GA4, Hotjar, and experimentation data to identify friction points and behavioral patterns.
  • Interpret results, assess statistical validity, and provide insights, next steps, and rollout recommendations.
  • Present experiment findings and recommendations to clients.
  • Use AI responsibly to support hypothesis development, analysis, planning, documentation, and reporting while protecting client data.

Requirements

  • 3–4+ years of experience in CRO, experimentation, or data-driven digital optimization.
  • Experience designing tests for eCommerce clients and/or CMS platforms.
  • Hands-on experience with at least one major A/B testing platform, such as VWO, Convert.com, AB Tasty, Optimizely, or Omniconvert.
  • Strong proficiency with GA4 and Hotjar.
  • Ability to write detailed testing requirements and acceptance criteria.
  • Understanding of UX/UI principles and their effect on conversion.
  • Strong analytical skills with quantitative and qualitative data.
  • Excellent client-facing communication and presentation skills.
  • Demonstrated measurable impact on conversion, revenue, pipeline, lead quality, or engagement.
  • Preferred: CRO or experimentation certifications, statistical modeling knowledge, Figma experience, or experience partnering with SEO, Content Marketing, or Paid teams.
  • This position is not eligible for immigration sponsorship.

Benefits

  • Annual salary range of $69,000–$80,000, plus benefits.
  • Remote-first culture with flexible schedules; remote work available in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and disability insurance options.
  • Annual ClassPass credits.
  • Access to office hubs in Los Angeles, Chicago, and New York for collaboration, events, and learning opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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