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Marketing Operations Manager

9 hours, 36 minutes ago
United States
Full-time
Senior
Sales Operations
Marketing and Growth
Salesforce Webflow
Apply Now
WorkWave

WorkWave

WorkWave provides field service management software solutions to automate business operations, improve efficiency, and enhance customer experiences through a suite of products like PestPac® and WorkWave Service™.

Professional Services
251-1K
Founded 1984
View All Jobs 8

Description

  • Administer and maintain Pardot, Webflow, GA4, 6sense, ZoomInfo, DataGroomr, and related marketing platforms.
  • Configure Pardot automation rules, lead scoring and grading, forms, email templates, and dynamic lists.
  • Manage ZoomInfo, Pardot, and Salesforce integrations, including imports, field mapping, synchronization, and error resolution.
  • Maintain GA4 data streams, event tracking, custom dimensions, conversion goals, attribution reporting, and tag configurations.
  • Monitor data quality through deduplication, database health checks, record cleanup, and contact hygiene processes.
  • Enforce UTM, lead tracking, source attribution, and full-funnel measurement standards.
  • Monitor lead flow and funnel metrics, investigate anomalies, and resolve tracking or conversion issues.
  • Manage GDPR/CCPA removal requests and other data privacy operations.
  • Build campaign audiences and segments in Salesforce and Pardot, and support onboarding of new marketing tools.
  • Identify, test, implement, and document AI-powered workflows for content, campaigns, enrichment, and reporting.
  • Serve as the marketing systems expert for Sales, IT, and Revenue Operations, while managing vendors, renewals, and licenses.

Requirements

  • 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation in a B2B environment.
  • Strong experience with Pardot (Salesforce Marketing Cloud Account Engagement) and Salesforce CRM.
  • Experience with Google Analytics 4 and tag management systems.
  • Experience with 6sense or comparable ABM and intent-data platforms.
  • Experience with ZoomInfo or comparable data-enrichment tools and CRM/marketing automation integrations.
  • Proven experience managing lead scoring, grading, routing, data hygiene, and marketing data flows.
  • Familiarity with building, documenting, and implementing AI-driven marketing workflows.
  • Salesforce Certified Marketing Cloud Account Engagement Specialist or Consultant certification preferred.
  • Google Analytics 4 certification preferred.
  • Adaptability, independent problem-solving, analytical attention to detail, and the ability to translate technical systems into operational steps.

Benefits

  • Remote-first work environment with flexibility to work virtually or from company offices.
  • Health and dental insurance, plus a 401(k) with company match.
  • Flexible Time Off or generous PTO, paid holidays, and up to four weeks of paid bonding leave.
  • Tuition reimbursement and access to professional development training and video libraries.
  • Employee Assistance Program with 24/7 counseling, financial and legal support, and adoption assistance.
  • 24/7 virtual medical care through Teladoc.
  • Quarterly peer-nominated awards, regional discounts, and community volunteer opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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