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Customer Marketing Manager

3 weeks, 5 days ago
Canada
Full-time
Mid Level
Product Marketing Manager
Product Management
CRM Email Marketing HubSpot
Apply Now
Workleap

Workleap

Workleap provides a comprehensive employee engagement software platform designed to enhance the productivity and collaboration of hybrid teams through tools for talent management, performance management, recognition, and onboarding.

Internet Software & Services
251-1K
$93M raised
View All Jobs 7

Description

  • Own and drive customer marketing initiatives end to end, from identifying high-value customer cohorts to launching campaigns.
  • Develop messaging and positioning for existing customers, with a focus on awareness and adoption of the Manager Agent.
  • Build a content engine from customer activity, turning stories, proof points, and product-use moments into marketing assets.
  • Carry new product and feature launches to the existing customer base to drive adoption and deeper utilization.
  • Serve as the voice of the customer internally and share insights with Product, Customer Success, and Marketing.
  • Partner with Customer Success and Sales to identify at-risk accounts, expansion opportunities, and upsell-ready customers.
  • Design and execute engagement programs across email, in-product, events, and webinars to turn customers into advocates.
  • Use AI to scale output, automate repetitive work, and improve efficiency without sacrificing quality.
  • Track and report on commercial impact, including influenced deals, expansion pipeline, and CSM-attributed activity.
  • Run customer marketing initiatives from planning through execution, including drafting emails, briefing creative, and reviewing performance.

Requirements

  • 4+ years of experience in customer marketing, product marketing, or a hybrid customer/PMM role in SaaS or tech.
  • Proven ability to translate positioning into messaging and marketing campaigns for specific audiences.
  • Track record of running marketing programs from conception to execution, including shipping the work directly when needed.
  • Comfort using data to segment audiences, identify customer drop-off points, and measure campaign results.
  • Hands-on experience with HubSpot or a comparable CRM and marketing automation platform for segmentation, workflows, and performance tracking.
  • Strong cross-functional program ownership and the ability to manage several initiatives at once.
  • Fluency with AI as a practitioner, using it to improve output while keeping work specific and sharp.
  • Experience leading customer marketing programs and setting direction for your own initiatives.
  • Ability to collaborate closely with Customer Success, Product, and Sales in a fast-moving environment.
  • SaaS or tech industry experience is required; experience in a hybrid customer/product marketing role is preferred.

Benefits

  • Base salary of CAD 85K to 105K, depending on region and local market conditions.
  • Annual bonus program.
  • LTIP program with participation in Workleap's long-term growth.
  • RRSP, family health insurance, telemedicine, and an annual wellness budget.
  • Flexible vacation policy.
  • Remote work with access to the Montreal office.
  • In-person gatherings twice a year.
  • Claude access for everyone.

Interested in this position?

Apply directly on the company website

Apply Now

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