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Sr Product Marketing Manager II — AI GTM Strategy, APJ

1 month ago
Australia
Full-time
Lead
Product Marketing Manager
Artificial Intelligence and Machine Learning
ERP
Apply Now
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005
View All Jobs 29

Description

  • Execute the regional activation of Smartsheet’s global AI narrative across APJ field teams.
  • Develop APJ-specific AI positioning guides tailored to regional buyer priorities and market dynamics.
  • Translate global enablement assets into regionally relevant, sales-ready formats for APJ teams.
  • Partner with Sales Enablement to deliver AI training sessions, certifications, and deal support.
  • Build and maintain APJ AI content for discovery, use cases, MCP value narratives, and competitive positioning.
  • Support regional go-to-market activation for Smartsheet’s MCP platform and platform extensibility messaging.
  • Develop APJ-specific MCP use-case content aligned to regional integration ecosystems and workflow patterns.
  • Partner with APJ partner teams on AI and MCP messaging for channel and alliance strategies.
  • Develop and deliver regional AI activation programs for APJ customers.
  • Partner with Customer Success on AI readiness assessments, workshops, and adoption tracking.
  • Source APJ customer proof points, case studies, and reference stories.
  • Maintain competitive intelligence and create battle cards, objection-handling guides, and leadership briefings.
  • Support AI thought leadership through events, analyst briefings, campaigns, and regional content.
  • Partner with demand generation to integrate AI messaging into APJ campaigns.

Requirements

  • 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment.
  • Meaningful experience supporting APJ markets.
  • Bachelor’s degree or equivalent experience required.
  • Direct experience translating global product narratives into regional field content and sales enablement for APJ enterprise audiences.
  • Working knowledge of AI and automation concepts sufficient to engage with technical buyers and product teams.
  • Deep familiarity with APJ enterprise buying dynamics, sales cycles, partner ecosystems, and cultural considerations.
  • Strong writing and messaging skills for complex AI product capabilities.
  • Comfort working directly with Sales, Customer Success, and field teams across multiple APJ sub-regions.
  • Proactive, self-directed, and able to bring structure to complex, fast-moving environments.
  • Experience with competitive intelligence in a fast-moving, regionally diverse market.

Benefits

  • Remote-eligible role based in APJ.
  • Opportunity to own AI go-to-market activation in a high-growth region.
  • Work directly with executive leadership, product strategy, and commercial teams.
  • Join a high-velocity AI GTM Strategy team.
  • Equal opportunity employer with inclusive hiring practices.
  • Support for interview accommodations.

Interested in this position?

Apply directly on the company website

Apply Now

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