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Product Marketing Manager

1 month, 2 weeks ago
Europe
Full-time
Mid Level
Product Marketing Manager
Product Management
E-commerce JavaScript SEO
Apply Now
PR Newswire

PR Newswire

PR Newswire provides comprehensive news distribution, targeting, monitoring, and marketing solutions that enable communicators to effectively connect and engage with their target audiences on a global scale.

Internet Software & Services
1K-5K
Founded 1954
$83M raised
View All Jobs 5

Description

  • Own product launches end-to-end, including positioning, messaging, collateral, and internal enablement.
  • Create and maintain sales enablement assets such as battlecards, ROI calculators, decks, and case studies.
  • Build and maintain a competitive intelligence function to track competitors and support differentiation.
  • Define and update ICP personas and buyer journeys for mid-market and enterprise e-commerce.
  • Partner with Product to translate roadmap items into customer-friendly narratives and value propositions.
  • Equip partners with co-marketing decks, playbooks, and enablement guides to support partner-sourced revenue.
  • Collaborate with Enterprise Sales on ABM and enterprise campaigns.
  • Collect and synthesize customer and partner feedback to inform product roadmap and go-to-market strategy.
  • Track feature adoption and usage to measure the effectiveness of go-to-market launches.

Requirements

  • 4+ years of B2B SaaS product marketing experience, ideally in SEO, web technologies, or developer tools.
  • Proven ability to translate technical product capabilities into clear, outcome-driven messaging.
  • Experience launching and positioning products in enterprise or mid-market environments.
  • Strong background in building sales enablement content and supporting ABM or enterprise campaigns.
  • Excellent research and analytical skills with the ability to pull insights from customers, competitors, and markets.
  • Familiarity with e-commerce, technical SEO, or related domains is a strong plus.
  • Strong collaboration skills with experience working cross-functionally with product, engineering, and revenue teams.
  • Outstanding written and verbal communication skills.
  • Willingness to apply even if you do not meet every requirement.

Benefits

  • 100% remote work with flexibility to work from anywhere.
  • High autonomy and a high-trust environment.
  • Minimal bureaucracy and efficient, sustainable ways of working.
  • Small, friendly team culture.
  • Access to a broader network of entrepreneurial SaaS professionals.
  • Flexible paid time off.
  • Learning budget for classes, conferences, books, and other resources.
  • Location-adjusted, transparent pay with salary shared in writing before the first interview.

Interested in this position?

Apply directly on the company website

Apply Now

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