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Retention and Lifecycle Manager (Primal Harvest)

1 week ago
United States
Full-time
Senior
Customer Success Manager
Customer and Technical Support
CRM Email Marketing
Apply Now
WM Partners

WM Partners

WM Partners is a trusted private equity firm in the health and wellness sector, acquiring and transforming natural consumer brands with operational expertise and strategic approach.

Retailing
11-50
Founded 2015
View All Jobs 4

Description

  • Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, subscription, loyalty, and post-purchase journeys.
  • Define KPIs, analyze performance, identify insights, and recommend changes that improve customer economics and LTV.
  • Build and prioritize the initiative roadmap based on gaps, opportunities, and company goals.
  • Develop and manage email and SMS programs, including onboarding, retention, replenishment, winback, re-engagement, and cart-abandonment journeys.
  • Lead the email and SMS team to deliver high-quality campaign and flow execution in Klaviyo.
  • Create audience segments and personalized journeys that improve incremental performance.
  • Partner with Brand and Creative teams to produce strong briefs and ensure messaging supports performance and brand goals.
  • Set up and run segmentation, A/B testing, and incrementality measurement across lifecycle programs.
  • Track and report weekly on key lifecycle metrics, including revenue, conversion, click rate, open rate, unsubscribe rate, repeat purchase, churn, deliverability, and LTV.
  • Lead customer support operations and build an AI-enabled support function that balances customer needs, compliance, and business priorities.

Requirements

  • 5+ years of experience in CRM, retention marketing, lifecycle marketing, email/SMS marketing, customer engagement, or related e-commerce marketing roles.
  • Proven success managing multi-channel lifecycle programs.
  • Strong experience with segmentation, personalization, A/B testing, customer journeys, and retention analytics.
  • Experience with subscription, loyalty, or repeat-purchase business models.
  • Experience with CRM and customer engagement tools such as ESPs, SMS platforms, subscription tools, referral/loyalty platforms, e-commerce systems, and reporting tools.
  • Experience managing campaign calendars, creative briefs, QA processes, launch timelines, and post-campaign reporting.
  • Strong attention to detail and ability to ensure customer-facing communications are polished, accurate, compliant, and on-brand.
  • Ability to operate strategically and tactically in a lean, fast-moving environment.
  • Experience in CPG, supplements, wellness, health, beauty, or DTC e-commerce is preferred.
  • People management or team lead experience is required.

Benefits

  • Annual base salary range of $130,000 to $155,000 USD.
  • Eligibility for an annual discretionary bonus.
  • Comprehensive health benefits.
  • Generous paid time off and holidays.
  • Paid parental leave for primary and non-primary caregivers.
  • Short-term and long-term disability coverage.
  • 401(k) with company match.
  • ClassPass membership.
  • Flexible working options.

Interested in this position?

Apply directly on the company website

Apply Now

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