Digital Marketing & Outreach Specialist

1 day, 6 hours ago
Part-time
Junior
Sales and Business Development
Winning Assistants

Winning Assistants

Winning Assistants specializes in providing HIPAA certified virtual assistants to healthcare professionals, enabling them to efficiently manage administrative tasks such as medical billing, coding, and patient communications, thereby allowing clients t...

Health Care Providers & Services

Description

  • Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, and TikTok.
  • Maintain a consistent content calendar and posting schedule.
  • Create tailored content for families, patients, referral partners, and community members.
  • Use AI tools to draft, repurpose, and scale content production.
  • Produce and coordinate short-form videos, graphics, captions, blog content, email copy, and promotional materials.
  • Optimize and maintain Google Business Profiles and local business listings.
  • Manage local SEO activities, including citations, listing consistency, online reviews, and local ranking performance.
  • Build and execute segmented email marketing campaigns for different audience groups.
  • Maintain accurate CRM records and manage contact databases in CRM platforms and Excel spreadsheets.
  • Conduct outbound outreach to referral sources, healthcare providers, facilities, and community partners.
  • Schedule appointments and introductions with qualified referral partners.
  • Track outreach activities, meetings, calls, campaign interactions, and pipeline progress.

Requirements

  • Proven experience in digital marketing, social media management, outreach, lead generation, appointment setting, or a related role.
  • Previous virtual assistant experience is preferred but not required.
  • Experience working with healthcare, home health, senior care, assisted living, or referral-based industries is highly preferred.
  • Experience using AI content tools such as Claude, ChatGPT, or similar platforms is strongly preferred.
  • Familiarity with CRM systems, email marketing platforms, and Excel spreadsheets.
  • Experience with local SEO tools such as BrightLocal or comparable platforms is a plus.
  • Basic graphic design and video editing experience using Canva, CapCut, or similar tools is preferred.
  • Must be proficient in speaking and writing English very clearly.
  • Must have relevant work experience.
  • Must be able to submit an NBI clearance and/or Local Police Clearance background check before onboarding.
  • Must be available for video meetings with camera on when needed.
  • Reliable laptop or desktop computer is required.
  • High-speed internet connection with a minimum of 25 Mbps is required.
  • A noise-canceling headset is required.
  • A webcam for virtual meetings is required.
  • Must have a quiet, professional workspace.

Benefits

  • Part-time remote work schedule, Monday to Friday, 9:00 AM to 1:00 PM Mountain Time.
  • Salary of $6-$8 per hour, depending on experience.
  • Dedicated HR and contractor support team.
  • Optional premium VPN access for privacy and security.
  • Access to top 1% VA performance training.
  • Client-approved U.S. holidays off, based on client needs and schedule.
  • Client-approved paid or unpaid time off, if offered by the client.
  • Access to templates, workflow guides, productivity tools, and client-specific SOP support.
  • Optional performance-based incentives such as bonuses or increased hours, subject to client approval.

Interested in this position?

Apply directly on the company website

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