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Demand Generation Associate, Field Programs

3 weeks, 3 days ago
United States
Full-time
Junior
Lead Generation Specialist
Sales and Business Development
CRM HubSpot Salesforce
Apply Now
Webflow

Webflow

Webflow offers a visual web design platform that enables users to create custom, responsive websites without the need for coding, while providing a flexible content management system and reliable hosting services.

Internet Software & Services
251-1K
Founded 2012
$335M raised
View All Jobs 11

Description

  • Own the demand generation execution for field plays and event activations, including outreach sequencing, list management, follow-up, and post-campaign reporting.
  • Manage the full lifecycle of third-party sponsorship programs, including vendor evaluation, contract coordination, budget ownership, campaign integration, and reporting.
  • Run the gifting program end-to-end, including trigger setup, execution, inventory management, ROI tracking, and program reporting.
  • Serve as the main demand generation contact for sponsorship and gifting programs across Sales, XDR, and Field Marketing.
  • Build and maintain AI-assisted workflows for sponsorship research, gifting briefs and copy, reporting, and stakeholder updates.
  • Deploy AI agents in production workflows with human review where needed.
  • Help shape future sponsorship and field activation strategy based on program performance and market opportunities.
  • Coordinate event follow-up within 48 hours of event close.
  • Travel up to 15-20% for company and team offsites.

Requirements

  • 2-4 years of experience in demand generation, revenue marketing, growth marketing, or a similar role at a B2B SaaS company.
  • Experience coordinating cross-functional programs across Sales, SDR/XDR, and marketing with clear stakeholder communication and program ownership.
  • Working experience with AI tools in production workflows, including building or iterating on AI-assisted sequences, briefs, or reports.
  • Comfort using marketing automation and CRM systems such as Marketo, HubSpot, and Salesforce for campaign setup, tracking, and reporting.
  • Strong operational discipline with clean documentation and reliable execution.
  • Ability to think strategically beyond the initial brief and identify opportunities for where Webflow should show up next.
  • Clear, proactive communication style that keeps stakeholders informed without being chased for updates.
  • A measurable, metrics-driven approach to sponsorships, gifting, and events.
  • Good judgment on when to use AI and when human decision-making is required.
  • Vendor and program management instincts, including evaluating offers, negotiating scope, and holding vendors accountable.

Benefits

  • Competitive base salary of $103,000-$140,000 depending on geographic pay zone.
  • Eligible for Webflow's company-wide bonus program.
  • Equity (RSUs) for all permanent employees.
  • Comprehensive medical, dental, and vision coverage, with Webflow covering most premiums.
  • 12 weeks of paid parental leave for all parents, plus 6+ additional weeks for birthing parents.
  • Flexible vacation, paid holidays, and a sabbatical program.
  • Mental health resources, therapy, and coaching.
  • 401(k) with 100% employer match up to $6,000/year in the U.S. and retirement support globally.
  • Monthly stipends for work and wellness expenses, such as Wi-Fi and workouts.

Interested in this position?

Apply directly on the company website

Apply Now

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