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Product Marketing Manager

3 weeks ago
Canada
Full-time
Senior
Product Marketing Manager
Product Management
CRM Salesforce
Apply Now
Versaterm

Versaterm

Versaterm Public Safety is a leading developer of integrated software solutions for First Responders in Canada and the United States. They focus on customer experience and outcomes, empowering public safety agencies to transform their organizations. Ve...

Internet Software & Services
51-250
Founded 1977
View All Jobs 39

Description

  • Develop differentiated product positioning and messaging frameworks for target audiences and business growth.
  • Partner with Product, Sales, Events, and Operations to align marketing initiatives with business priorities and product roadmaps.
  • Lead integrated, multi-channel marketing programs, including account-based marketing initiatives.
  • Develop and implement retention marketing programs to increase customer engagement, adoption, and lifetime value.
  • Create high-impact content such as sales enablement tools, thought leadership assets, presentations, and persona-specific funnel content.
  • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence, and customer stories.
  • Ensure consistent brand representation across marketing assets, events, and customer communications.
  • Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve effectiveness.
  • Stay informed on industry trends, competitor movements, and customer needs to inform strategy.
  • Represent the product voice in internal and external forums, including webinars, events, and customer engagements.

Requirements

  • Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 5-7 years of experience in product marketing, preferably in B2B SaaS or technology.
  • Experience in the public safety industry is a strong plus.
  • Proven success launching and scaling marketing campaigns that drive measurable business outcomes.
  • Strong understanding of demand generation, buyer journeys, and ABM strategies.
  • Exceptional storytelling and communication skills with the ability to simplify complex concepts.
  • Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
  • Strategic, data-driven mindset with a bias for action.
  • Experience influencing cross-functional stakeholders and working collaboratively.
  • Proficiency with CRM, CMS, and marketing automation platforms, with Salesforce and Pardot/MCAE or Marketo preferred.
  • Familiarity with Adobe Creative Suite and Microsoft Office tools.
  • Must be legally authorized to work in Canada and able to obtain and maintain a Reliability security clearance.

Benefits

  • Comprehensive benefits offering.
  • Competitive base salary aligned with skills, experience, education, and market data.
  • Potential eligibility for variable compensation, such as incentive plans or discretionary performance bonuses.
  • Equal opportunity employer with a commitment to equity, diversity, and inclusion.
  • Barrier-free workplace with accommodations available upon request throughout the recruitment process.

Interested in this position?

Apply directly on the company website

Apply Now

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