Senior Product Marketing Manager

3 days, 11 hours ago
Full-time
Senior
Product Management
Sitetracker

Sitetracker

Sitetracker provides a comprehensive platform for managing high-volume distributed projects, enabling real-time collaboration, automated reporting, and accurate forecasting to streamline the deployment of infrastructure projects.

Diversified Telecommunication Services
251-1K
Founded 2013
$183M raised

Description

  • Own Sitetracker’s global energy vertical product marketing strategy and narrative across EMEA, NORAM, and APAC.
  • Validate, refine, and scale positioning, messaging, and collateral for clean energy, EV charging, and utilities markets.
  • Partner closely with regional sales teams to provide vertical expertise, enablement support, and strategic go-to-market input.
  • Manage and evolve a global content library, deciding what to standardize, localize, and update for regional relevance.
  • Develop and steward thought leadership and top-of-funnel content for technical and regulated energy audiences.
  • Lead cross-functional go-to-market launches and new product introductions with product, sales, and enablement teams.
  • Adapt GTM plans to regional buyer maturity, deal cycles, competitive dynamics, and regulatory or cultural differences.
  • Identify content gaps and improve regional enablement, especially for EMEA, while building repeatable support for other regions.
  • Influence product roadmap and market expansion decisions using cross-regional market insights.
  • Build trusted working relationships and feedback loops with sales leadership and field personnel across multiple regions.

Requirements

  • Senior-level experience in product marketing, preferably with ownership of a vertical or global program.
  • Deep expertise in the energy sector, including clean energy, EV charging, and utilities.
  • Experience supporting sales teams across more than one region or market.
  • Strong understanding of regional differences across EMEA, NORAM, and APAC in buyer profiles and technology adoption drivers.
  • Experience managing or governing a global or multi-region content library.
  • Ability to localize or standardize content based on regional needs and market context.
  • Experience leading GTM launches or new product introductions across multiple regions.
  • Ability to translate complex technical information into clear narratives for diverse buyer personas.
  • Comfort working across time zones and with distributed teams.
  • Preferred: experience in technically complex or regulated verticals.

Interested in this position?

Apply directly on the company website

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