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Director, International Commercialization Strategy

3 weeks, 1 day ago
United States, United Kingdom
Full-time
Executive
Product Marketing Manager
Product Management
Apply Now
Life360

Life360

Life360 is the top family location safety app, offering advanced safety features to connect and protect millions of families worldwide.

Family Services
251-1K
Founded 2008
$140M raised
View All Jobs 17

Description

  • Develop an integrated monetization strategy for international markets across Europe, Latin America, Asia, Australia, and New Zealand.
  • Build monetization frameworks and market-specific playbooks to assess product readiness and prioritize investments.
  • Partner with Finance and the GM to model scenario analyses, TAM, ARPU sensitivity, and unit economics that inform investment cases.
  • Serve as the primary commercial strategy partner to the GM of International and help sharpen priorities and stress-test initiatives.
  • Collaborate with product, growth, marketing, partnerships, and Commercial Strategy to embed commercial logic into international initiatives.
  • Partner with the Ads and Devices operating groups to define how the broader Life360 commercial stack should launch in international markets.
  • Define and maintain KPI frameworks for international commercial performance, including leading indicators and early-warning signals.
  • Establish dashboards, business reviews, and operating cadences to improve performance visibility and support course corrections.
  • Track the ROI of commercial bets and lead structured post-mortems when investments underperform.
  • Partner with and influence the CRO and executive team to translate market dynamics into clear strategic direction and align the organization.

Requirements

  • Experience in high-growth consumer apps or consumer technology businesses.
  • Proven ownership of pricing and monetization strategy, including experience adapting or designing models for non-U.S. markets with different customer economics.
  • Strong financial and analytical foundation with hands-on experience building advanced models such as unit economics, LTV, CAC, ARPU sensitivity, TAM, and elasticity.
  • Deep cross-functional experience partnering with Product, Product Marketing, Finance, Growth, and Engineering to turn strategy into execution.
  • Exceptional first-principles thinking with the ability to synthesize incomplete data, challenge assumptions, and form clear views in ambiguous, fast-moving environments.
  • Strong operator mindset with comfort moving between long-range strategy and near-term performance management, QBR prep, KPI design, and operating cadence.
  • Executive-level communication skills with experience creating crisp narratives for senior leadership and GMs.
  • Trusted advisor profile with the ability to pressure-test plans constructively and rally teams toward clarity.
  • Experience with consumer mobile apps at scale, including tens of millions of MAU, is a strong plus.
  • Exposure to subscription, partnership, and alternative monetization models such as microtransactions, telco, data products, or ad-supported tiers is a plus.

Benefits

  • Competitive pay and benefits.
  • Medical, dental, vision, life, and disability insurance plans, with 100% coverage for US employees.
  • 401(k) plan with company matching in the US and RRSP with DPSP plan for Canadian employees.
  • Employee Assistance Program (EAP) for mental wellness.
  • Flexible PTO plus 12 company-wide days off each year.
  • Winter and summer weeklong synchronized company shutdowns.
  • Learning and development programs.
  • Equipment, tools, and reimbursement support for a productive remote work environment.
  • Free Life360 Platinum Membership for your preferred circle.
  • Free Tile products.
  • Equity is included in the compensation package.

Interested in this position?

Apply directly on the company website

Apply Now

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