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Senior Product Marketing Manager, Marketing Orchestration

18 hours, 40 minutes ago
United States, Canada
Full-time
Senior
Product Marketing Manager
Product Management
Email Marketing Generative AI HubSpot
Apply Now
StackAdapt

StackAdapt

StackAdapt is an omnichannel advertising platform that accelerates customer acquisition through native, display, and video ads, ranking as the number 1 DSP on G2 and known for its innovative approach in digital advertising.

Media
1K-5K
Founded 2014
$2M raised
View All Jobs 12

Description

  • Develop and execute the global go-to-market strategy for the marketing orchestration suite.
  • Reposition the product narrative toward connected, cross-channel execution.
  • Partner with Product Management, Client Services, and Sales to unify product roadmaps into a cohesive story.
  • Create sales enablement materials such as sales plays, pitch decks, objection-handling guides, and competitive battlecards.
  • Work with account management to support cross-sell efforts to existing clients.
  • Monitor market trends and cross-channel engagement capabilities to define StackAdapt’s value in the market.
  • Gather customer and internal feedback to identify friction points, journey issues, and emerging trends.
  • Translate customer and market insights into business requirements for product management.
  • Use generative AI tools to optimize workflows and accelerate asset creation.
  • Track and report on product adoption, feature usage, and commercial win rates to refine positioning and improve revenue.

Requirements

  • 6–8+ years of dedicated product marketing experience.
  • Experience in platform product marketing within the martech or marketing automation ecosystem.
  • Background at a tier-1 marketing automation, CDP, or cross-channel engagement platform such as HubSpot, Braze, Iterable, Bloomreach, Omnisend, ActiveCampaign, or Attentive.
  • Ability to translate complex technical concepts such as data pipelines, workflow triggers, and audience segmentation into business value.
  • Hands-on experience launching multi-channel marketing tools, with knowledge of email infrastructure, customer data hubs, workflow builders, and analytics.
  • Direct experience with direct mail automation is highly preferred.
  • Proven experience creating structured sales plays, commercial discovery frameworks, and competitive battlecards.
  • Baseline understanding of programmatic ad tech, including DSPs and media buying, or the ability to quickly learn complex advertising concepts.
  • Direct professional experience in a demand-side platform (DSP) or programmatic advertising agency environment is a nice to have.
  • Previous experience with the StackAdapt platform is a nice to have.
  • Experience launching or scaling automated direct mail integrations is a nice to have.
  • Advanced proficiency using generative AI tools in research and content development is a nice to have.
  • Compensation is based on the candidate’s location, experience, technical skills, knowledge, abilities, education, licensure, and certifications.
  • Ontario salary band is CAD $100,000–$119,000 base salary.
  • Final offers may vary based on organizational needs and budget alignment.

Benefits

  • Highly competitive salary.
  • Additional compensation may include annual bonuses, commissions, and equity awards.
  • Retirement savings support, including 401(k) or pension options globally.
  • Competitive paid time off, including birthday off.
  • Health benefits available from day one of employment.
  • Access to a comprehensive mental health care program.
  • Work-from-home reimbursements.
  • Optional global WeWork membership, plus hubs in London and Toronto.
  • Robust training and onboarding program.
  • Support for personal development initiatives such as conferences, courses, and books.
  • Access to StackAdapt programmatic courses and certifications.
  • An inclusive parental leave program.

Interested in this position?

Apply directly on the company website

Apply Now

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