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Director, Marketing & Business Development

1 hour, 37 minutes ago
Canada
Full-time
Executive
Business Development
Sales and Business Development
Apply Now
Versaterm

Versaterm

Versaterm Public Safety is a leading developer of integrated software solutions for First Responders in Canada and the United States. They focus on customer experience and outcomes, empowering public safety agencies to transform their organizations. Ve...

Internet Software & Services
51-250
Founded 1977
View All Jobs 56

Description

  • Own the strategic direction, governance, and ongoing health of the Customer and Prospect Database (CaPdb).
  • Design and refine audience segmentation frameworks that guide campaign targeting and growth priorities.
  • Ensure data integrity, enrichment, and structured reporting that provide visibility into audience composition and market coverage.
  • Serve as the marketing authority on audience strategy, segmentation performance, and growth opportunities.
  • Lead and develop the Business Development Representative (BDR) team.
  • Establish KPIs tied to audience engagement, qualified opportunity creation, and marketing-influenced pipeline contribution.
  • Align BDR outreach strategies with Sales territory priorities, campaign themes, and product initiatives.
  • Oversee structured tracking and analysis of market participation, competitive presence, and opportunity movement.
  • Integrate external data sources such as procurement signals, surveys, and competitive awards into audience prioritization.
  • Partner with Marketing Operations to develop dashboards that connect audience data to campaign performance outcomes.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • 10+ years of experience in B2B marketing, audience strategy, growth infrastructure, business development leadership, or market analytics.
  • Proven experience leading BDR or prospect engagement teams within a marketing or growth organization.
  • Strong understanding of the B2B revenue cycle and how audience targeting and top-of-funnel engagement influence pipeline development.
  • Experience managing and optimizing customer and prospect databases to support segmentation and campaign performance.
  • Analytical mindset with fluency in CRM systems, marketing automation platforms, and reporting tools.
  • Strong cross-functional leadership and influence skills.
  • A strategic yet operationally grounded approach, with comfort building scalable processes while remaining hands-on.
  • Candidates must be legally authorized to work in Canada and able to obtain and maintain a Government of Canada Reliability security clearance.
  • A security clearance from the Government of Canada is required, and some customer contracts may impose additional security verification requirements.

Benefits

  • Competitive base salary with compensation informed by skills, experience, education, internal equity, market data, and business needs.
  • Eligibility for variable compensation such as incentive plans or discretionary performance bonuses.
  • Comprehensive benefits offering.
  • Equal opportunity employer committed to equity, diversity, inclusion, and a barrier-free workplace.
  • Accommodations available upon request throughout the recruitment process and terms of employment.
  • Recruitment decisions are made by people, not AI.

Interested in this position?

Apply directly on the company website

Apply Now

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