RemoteLeaf Logo
Log in Sign up

Director, Channel Marketing

5 hours, 45 minutes ago
United States
Full-time
Lead
Head of Marketing
Sales and Business Development
CRM Cybersecurity Salesforce
Apply Now
Veracode

Veracode

Veracode is a top provider of software security solutions, enabling continuous identification and resolution of security flaws in the software development lifecycle to empower innovation with confidence.

Internet Software & Services
251-1K
Founded 2006
$114M raised
View All Jobs 8

Description

  • Define and own the global channel and alliances marketing vision, strategy, and roadmap aligned to revenue and market expansion goals.
  • Lead, mentor, and scale a high-performing team across channel and alliance marketing disciplines.
  • Establish KPIs and measurement frameworks for pipeline, influenced revenue, MSSP opportunities, and partner-attributed ARR.
  • Develop and execute channel marketing programs with sales to drive awareness, demand generation, and pipeline growth.
  • Manage sell-to, sell-through, and sell-with motions across reseller, distributor, and GSI partners.
  • Build MSSP-specific marketing programs, including service wrapping toolkits, co-branded positioning, and demand generation campaigns.
  • Create and manage partner incentive, MDF, and partner marketing toolkit programs.
  • Develop and execute alliance and OEM marketing strategies, including joint GTM planning, co-marketing, and solution launch programs.
  • Create joint messaging, solution narratives, thought leadership content, and alliance launch playbooks.
  • Collaborate cross-functionally with Product Marketing, Marketing, Sales, and partner counterparts to align programs, reporting, and budget decisions.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 12+ years of marketing experience, including at least 5 years in channel and/or alliance marketing leadership.
  • Experience in a global channel and/or alliance marketing role is preferred.
  • Deep knowledge of the cybersecurity or application security partner ecosystem, including resellers, MSSPs, and technology alliances.
  • Proven track record designing and executing MDF, partner incentives, co-marketing, and partner portal programs.
  • Experience building alliance and OEM co-marketing programs, including joint positioning, integration launches, and embedded product GTM.
  • Strong understanding of the MSSP business model and managed service packaging and resale.
  • Ability to translate complex technical integration stories into compelling partner marketing narratives.
  • Excellent communication, presentation, and interpersonal skills with the ability to influence diverse stakeholders.
  • Experience with CRM platforms such as Salesforce and PRM platforms.

Benefits

  • Outstanding medical, dental, and vision coverage.
  • Wellness benefits.
  • “Take What You Need” time off policy.
  • Extensive development and training offerings.
  • Generous 401(k) match.
  • Compensation transparency with U.S. pay ranges by grade.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Veeam Software

Inside Channel Manager, Sweden

Veeam Software 1K-5K Internet Software & Services

Veeam is hiring an Inside Channel Manager to own the growth and performance of selected partners by managing relationships, driving revenue, and supporting licensing, product, sales, and technical needs.

Romania Full-time Junior Partnerships Manager Sales Representative
CRM
1 hour, 12 minutes ago
Veeam Software

Technical Partner Manager - Chicago Area

Veeam Software 1K-5K Internet Software & Services

Veeam is hiring a Technical Partner Manager in the Chicago area to support partner-led technical selling and drive pipeline and revenue growth for its data protection and resilience platform.

United States Full-time Senior Partnerships Manager Technical Account Manager
$150k-$214k
AWS Azure Kubernetes
4 hours, 3 minutes ago
Mozilla

Director, Grassroots Engagement

Mozilla 251-1K Internet Software & Services

Mozilla Foundation is hiring a Director, Grassroots Engagement to lead its global grassroots fundraising and supporter engagement program, shaping how the organization builds long-term donor relationships and revenue for its open internet mission.

Germany United States Canada United Kingdom Full-time Executive Email Marketing Manager Head of Marketing
$130k-$146k
Email Marketing
4 hours, 14 minutes ago
Aristo Sourcing

Digital Media Director (DM)

Aristo Sourcing 11-50 Professional Services

Digital Media Director at a globally recognized gold and macroeconomic analysis firm, leading the scaling of its digital media ecosystem across major platforms and distribution channels.

Hong Kong Full-time Executive Head of Marketing
$144k-$180k
Instagram API TikTok
4 hours, 25 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers