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Market Development Executive (Workday)

2 weeks, 4 days ago
United States
Full-time
Senior
Business Development
Sales and Business Development
CRM
Apply Now
Varicent

Varicent

Varicent provides industry-leading incentive compensation and sales performance management solutions to help businesses increase sales efficiency and effectiveness.

Professional Services
251-1K
Founded 2003
$35M raised
View All Jobs 23

Description

  • Lead outreach, planning, and execution of in-person Workday Enablement Meetings for Workday sellers.
  • Drive Workday-sourced pipeline through direct outreach, tailored account-level point-of-view messaging, and 1:many marketing and ecosystem events.
  • Act as the Workday subject matter expert supporting Varicent Regional Sales Managers and Presales on pursuit strategy and co-sell execution.
  • Maintain accurate weekly forecasts, opportunity notes, and account status updates in CRM.
  • Collaborate cross-functionally with Marketing, Alliances, Services, and Product teams to align programs and messaging with Workday priorities.
  • Support or lead strategic initiatives that strengthen Varicent’s position in the Workday ecosystem, including roadmap development, customer value documentation, competitive positioning, and ecosystem expansion.
  • Build and manage joint account planning efforts and support strategic opportunities with Workday sellers.
  • Monitor progress against pipeline, bookings, adoption, and partner engagement outcomes.
  • Mentor newer team members or take on broader regional or industry ownership as the program scales.

Requirements

  • 7+ years of experience in enterprise SaaS sales, presales, partner/alliances management, or business development.
  • 3+ years of experience working with or alongside ecosystem partners; Workday experience is strongly preferred.
  • Demonstrated success building pipeline through partner-led or co-sell motions.
  • Proven experience enabling sellers and delivering partner-driven marketing programs.
  • Strong relationship-building skills with partner sellers and executives.
  • Ability to deliver compelling presentations and facilitate in-person enablement sessions.
  • Deep understanding of enterprise software sales cycles and partner co-sell mechanics.
  • Experience in strategic account planning, opportunity qualification, and pursuit support.
  • Strong organizational discipline with CRM, pipeline management, and forecasting.
  • Industry knowledge in at least one Workday priority vertical, such as Financial Services, Technology & Media, Professional & Business Services, Retail, or Manufacturing, is required.
  • Familiarity with incentive compensation, territory and quota planning, or sales performance management processes is a plus.
  • Bachelor’s degree in Business, Marketing, or a related field is required.
  • MBA or equivalent experience is a plus.

Benefits

  • Equal opportunity employer with consideration for all qualified applicants regardless of protected characteristics.
  • Accommodation available during the recruitment process upon request.
  • Commitment to fair employment practices regarding citizenship and immigration status.

Interested in this position?

Apply directly on the company website

Apply Now

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