Market Development Executive (Workday)

3 hours, 16 minutes ago
Full-time
Senior
Sales and Business Development
Varicent

Varicent

Varicent provides industry-leading incentive compensation and sales performance management solutions to help businesses increase sales efficiency and effectiveness.

Professional Services
251-1K
Founded 2003
$35M raised

Description

  • Lead outreach, planning, and execution of in-person Workday enablement meetings to help Workday sellers position Varicent effectively.
  • Drive Workday-sourced pipeline through direct outreach, tailored account-level points of view, and 1:many marketing and ecosystem events.
  • Serve as the Workday subject matter expert supporting Varicent Regional Sales Managers and Presales teams on pursuit strategy and co-sell execution.
  • Maintain accurate weekly forecasts, including opportunity notes and account status updates in CRM.
  • Collaborate with Marketing, Alliances, Services, and Product teams to align programs, messaging, and delivery to Workday priorities.
  • Support strategic initiatives that strengthen Varicent’s position in the Workday ecosystem, including roadmap development, customer value documentation, competitive positioning, and ecosystem expansion.
  • Build and submit a 90-day plan with target accounts, pipeline goals, and enablement schedule.
  • Lead multiple enablement sessions and ecosystem events, and support joint account planning and opportunity pursuits.

Requirements

  • 7+ years of experience in enterprise SaaS sales, presales, partner/alliances management, or business development.
  • 3+ years of experience working with or alongside ecosystem partners, with Workday experience strongly preferred.
  • Demonstrated ability to build pipeline through partner-led or co-sell motions.
  • Proven success enabling sellers and delivering partner-driven marketing programs.
  • Strong relationship-building skills with partner sellers and executives.
  • Ability to deliver compelling presentations and facilitate in-person enablement sessions.
  • Deep understanding of enterprise software sales cycles and partner co-sell mechanics.
  • Experience with strategic account planning, opportunity qualification, and pursuit support.
  • Strong organizational discipline with CRM, pipeline management, and forecasting.
  • Industry knowledge in at least one of Workday’s priority verticals, such as Financial Services, Technology & Media, Professional & Business Services, Retail, or Manufacturing.
  • Familiarity with incentive compensation, territory and quota planning, or sales performance management processes is a plus.
  • Bachelor’s degree in Business, Marketing, or a related field required; MBA or equivalent experience is a plus.

Interested in this position?

Apply directly on the company website

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