RemoteLeaf Logo
Log in Sign up

Senior Lifecycle Marketing Manager (Contract)

2 hours, 9 minutes ago
United States
Contract
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing Looker Mode
Apply Now
Upstart

Upstart

Upstart Powered Loans: Personal, Car Refinance & Consolidation Through Upstart, apply online for a fast personal loan, auto refinancing, or debt consolidation. Try our quick rate check today with no impact to your credit! Founded by ex Googlers, Upstar...

Banks
1K-5K
Founded 2012
View All Jobs 26

Description

  • Drive growth from new and existing customers through the ideation, launch, and optimization of omni-channel lifecycle journeys.
  • Own end-to-end execution of lifecycle journeys, including business strategy, creative strategy, success metrics, and results readouts.
  • Translate audience criteria and if/then logic into detailed requirements for technical development teams, product, and marketing partners.
  • Size and estimate the impact of projects on CAC, revenue, and other KPIs.
  • Build and execute a hypothesis-driven testing roadmap for owned journeys.
  • Identify cross-functional opportunities to improve the customer lifecycle and provide strategic and operational leadership on those projects.
  • Uplevel journey processes and documentation to improve team efficiency and clarity.
  • Maintain and improve reporting dashboards in partnership with Analytics.
  • Partner with the Creative team to build seamless and highly engaging customer touchpoints.
  • Share plans, results, learnings, and best practices with the broader business team.
  • Serve as the CRM and lifecycle marketing subject matter expert for the Growth team.

Requirements

  • 4+ years of experience in lifecycle marketing.
  • A proven track record of driving measurable results against KPIs.
  • Ability to pull and translate complex data into actionable, revenue-driving insights with minimal assistance.
  • Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode.
  • Strong understanding of statistical testing principles within CRM.
  • Demonstrated success managing complex cross-functional projects with business, technical, and creative stakeholders.
  • Self-starter with a creative problem-solving mindset.
  • Hands-on experience in Iterable is required.
  • Excellent written and verbal communication skills.
  • Experience with SMS and/or mobile push strongly preferred.
  • Experience with a CDP is a bonus; Upstart uses HighTouch.

Benefits

  • Hourly pay rate of $66-$106 USD, paid bi-weekly, with overtime eligibility where required by law.
  • Target bonuses and equity compensation are mentioned in the pay transparency, but this contractor role is not eligible for Upstart employee bonus, equity, or benefits offerings.
  • Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year.
  • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees.
  • Affordable medical, dental, and vision coverage, with Upstart covering 90% to 100% of the cost depending on the plan.
  • Health Savings Account contributions for eligible plans.
  • Paid time off, sick and safe time, and company holidays.
  • Paid family and parental leave, plus family-centered support through Carrot and Cleo.
  • Employee Assistance Program (EAP) with mental health support and life-centered resources.
  • Annual wellness allowance and annual productivity allowance.
  • Financial wellness resources, including financial planning tools and a financial concierge service.
  • Connection and community through team events, onsites, all-company updates, and employee resource groups.
  • Onsite perks such as catered lunches and stocked micro-kitchens at office locations.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Kaseya

Sr Lifecycle Product Marketing Manager

Kaseya 1K-5K IT Services

Kaseya is seeking a Senior Lifecycle Product Marketing Manager to build and optimize lifecycle marketing programs that improve MSP customer adoption, retention, expansion, and renewal outcomes.

United States Full-time Senior Email Marketing Manager Product Marketing Manager
Copywriting Cybersecurity
24 minutes ago
LumiMeds

Performance Marketing Manager (Growth & Lifecycle) - Remote

LumiMeds 11-50 medical practice

LumiMeds is hiring a Remote Growth Marketing Manager to lead paid acquisition, conversion optimization, lifecycle marketing, and analytics for a telehealth startup focused on weight management and metabolic health.

Europe United States Full-time Senior Digital Marketing Manager Email Marketing Manager
Facebook Ads Google Ads Instagram API TikTok
54 minutes ago
Power Digital Marketing

Email & SMS Marketing Intern, Summer 2026

Power Digital Marketing 251-1K Media

Power Digital is seeking a remote Email & SMS Marketing Intern for Summer 2026 to support lifecycle marketing work for clients through campaign execution, audience targeting, and performance analysis.

United States Internship Entry Level Email Marketing Manager
Content Marketing Copywriting Email Marketing Influencer Marketing SEO Social Media Marketing
1 hour, 9 minutes ago
Wellhub

Regional Acquisition & User Growth Specialist

Wellhub 1-10 Gas Utilities

Wellhub is hiring an Acquisition & User Growth Specialist in Buenos Aires to drive regional acquisition, monetization, and user growth initiatives across SS-LATAM.

Mexico Argentina Chile Full-time Mid Level Email Marketing Manager Growth Marketing Manager
CRM Digital Marketing Email Marketing
3 hours, 39 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers