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Sr Lifecycle Product Marketing Manager

1 day, 21 hours ago
United States
Full-time
Senior
Email Marketing Manager
Product Management
Copywriting Cybersecurity
Apply Now
Kaseya

Kaseya

Kaseya provides integrated IT management and security solutions for MSPs and SMBs, enabling centralized IT operations, remote management, cybersecurity, and automation.

IT Services
1K-5K
Founded 2000
$567M raised
View All Jobs 21

Description

  • Define and operationalize customer lifecycle stages from onboarding through advocacy with clear entry and exit criteria.
  • Develop segment-specific lifecycle journeys aligned to MSP maturity, product footprint, and use cases.
  • Design and run automated adoption programs that improve time-to-value.
  • Partner with Sales and Customer Success to generate measurable expansion pipeline and support renewal readiness.
  • Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing.
  • Develop customer-facing assets and messaging frameworks that reinforce product value and reduce churn.
  • Define lifecycle KPIs and translate insights into dashboards, alerts, and predictive signals with RevOps.
  • Identify friction points in the customer journey and partner with Product and PMM on improvements.
  • Expand customer proof programs such as reviews, case studies, testimonials, and references.
  • Collaborate with Brand, Comms, and Product Marketing to amplify customer stories across global channels.

Requirements

  • 8+ years of experience in lifecycle, retention, customer, or product marketing, preferably in SaaS.
  • Experience driving adoption, retention, or expansion through data-driven programs.
  • Ability to translate product and usage data into lifecycle insights and interventions.
  • Strong cross-functional partnership skills with Sales, Customer Success, PMM, and RevOps.
  • Excellent copywriting skills and experience creating customer-facing, value-focused assets.
  • Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus.
  • Experience working in fast-moving environments with measurable customer outcome goals is preferred.
  • Ability to operate in a high-visibility role at the intersection of Marketing, Product, Customer Success, Sales, and Renewals.

Interested in this position?

Apply directly on the company website

Apply Now

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