Performance Marketing Manager (Growth & Lifecycle) - Remote

1 month, 4 weeks ago
Full-time
Senior
Data Science and Analytics
LumiMeds

LumiMeds

LumiMeds is a telehealth platform based in San Francisco, CA, that focuses on weight management, metabolic health, and longevity treatments. Founded around 2015, the company connects patients with independent licensed providers through a digital platform, offering personalized treatment plans and virtual consultations. LumiMeds emphasizes affordable access to health solutions, ensuring no hidden fees for its services. The platform provides a range of core services, including virtual patient evaluations, health data reviews, and care coordination. Patients can receive compounded GLP-1 medications, such as semaglutide and tirzepatide, shipped directly to their homes. LumiMeds operates in many U.S. states, allowing patients to qualify for treatments through intake forms and virtual consultations. The company has a strong focus on evidence-based care and has facilitated millions of patient interactions, serving over 10,000 healthcare professionals.

medical practice
11-50
Founded 2024

Description

  • Own strategy, execution, and optimization across major paid media channels including Google Ads, Meta Ads, Reddit Ads, TikTok Ads, Microsoft Ads, AppLovin, and AdRoll.
  • Manage and scale paid budgets efficiently while improving CAC, ROAS, CVR, AOV, and LTV.
  • Run structured A/B tests across copy, creative concepts, offers, audiences, funnels, and bidding strategies.
  • Improve landing pages, checkout flows, subscription flows, and overall funnel conversion performance.
  • Drive performance testing strategy and recommend creative variations in partnership with the Creative Director.
  • Ensure campaigns comply with platform policies and healthcare-related advertising regulations.
  • Partner with internal stakeholders to reduce account flagging, shutdown risk, and other compliance issues.
  • Build and own lifecycle marketing programs including SMS, email, abandoned cart, post-purchase, retention, and win-back flows.
  • Create reporting dashboards, analyze attribution, and use performance data to guide budget allocation decisions.

Requirements

  • 5+ years of experience in performance or growth marketing.
  • Strong hands-on experience with Google Ads, Meta Ads, Reddit Ads, TikTok Ads, Microsoft Ads, AppLovin, and AdRoll.
  • Experience in telehealth, healthcare, or other regulated products preferred.
  • Experience with subscription-based businesses strongly preferred.
  • Strong CRO mindset and experience improving funnel performance.
  • Experience building SMS and email lifecycle automations.
  • Familiarity with Klaviyo, Attentive, Postscript, or similar lifecycle marketing platforms preferred.
  • Comfort operating in a startup environment with high ownership and limited hand-holding.
  • Professional-level English communication skills.
  • Availability to work U.S. business hours.

Benefits

  • Remote-first work environment with a globally distributed team.
  • Preferred candidates may be based in the U.S., Europe, or South America.
  • High ownership and direct impact on company revenue.
  • High visibility with leadership.
  • Opportunity to help shape the marketing foundation of an early-stage telehealth brand.

Interested in this position?

Apply directly on the company website

Apply Now

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