UpGuard

UpGuard

UpGuard is a cybersecurity ratings platform based in Sydney, Australia, specializing in third-party risk management and attack surface monitoring to prevent data breaches and enhance IT security.

Professional Services
51-250
Founded 2012
$47M raised

Description

  • Define and steward UpGuard’s positioning, narrative, tone, and visual identity across all brand touchpoints.
  • Own the year-round editorial and campaign calendar for brand, thought leadership, case study, and event activity.
  • Develop campaign themes that position UpGuard as a comprehensive platform solution.
  • Partner with research, PR, content, and social teams to turn proprietary insights into thought leadership campaigns.
  • Run the customer story pipeline end-to-end, from selection and production through distribution.
  • Create promotional playbooks for in-person and virtual events, including pre-event registration and post-event content.
  • Serve as the liaison with shared services such as social, analytics, marketing tech, paid search, email, and SEO.
  • Own brand and campaign performance reporting, including KPI definition, analysis, and leadership updates.
  • Brief and direct writers, creative teams, and other contributors to keep work consistent, premium, and on brand.

Requirements

  • 5+ years of experience building and running brands in a high-growth B2B SaaS or cybersecurity environment.
  • Proven ability to use AI tools for campaign ideation and execution.
  • Experience coordinating cross-functional teams and managing complex timelines without compromising brand quality.
  • Strong editorial judgment and ability to maintain brand consistency across multiple content types and channels.
  • Experience partnering with technical research teams and PR functions to translate complex data into campaigns.
  • Track record leading multi-channel brand and platform campaigns focused on awareness, authority, and pipeline generation.
  • Comfort using marketing automation and attribution tools such as HubSpot and Salesforce to measure impact and refine tactics.
  • Direct experience marketing to CISO, IT Manager, and Risk Management personas in TPRM or Attack Surface Management is an advantage.
  • Experience working with PR agencies or internal comms teams to earn media coverage is an advantage.
  • Technical proficiency in HubSpot/Salesforce reporting and attribution dashboards is an advantage.

Benefits

  • Monthly lifestyle subsidy for financial, physical, and mental wellbeing.
  • WFH setup allowance within the first 3 months.
  • $1,500 USD annual learning and development allowance.
  • Annual leave plus two additional UpGuardian leave days.
  • 18 weeks paid parental leave for all parenting roles.
  • Personal leave allowance, including sick and carer’s leave.
  • Fully remote work environment with no mandatory office attendance.
  • Top-spec hardware, including a company-provided laptop.
  • Subsidy for personal device security and online privacy protection.
  • Paid generative AI tool subscriptions.

Interested in this position?

Apply directly on the company website

Apply Now

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