Lead Creative Strategist

19 minutes ago
Full-time
Lead
Design and User Experience
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own the end-to-end briefing process for creative assets across static, short-form video, long-form direct response, display, YouTube, and emerging formats.
  • Maintain a rolling backlog of 4+ weeks of net-new concepts ready for production.
  • Balance net-new ideas and iterations to sustain testing cadence and capitalize on proven winners.
  • Identify untested formats and underserved verticals and bring them into the testing queue.
  • Analyze creative performance data with the paid media team to identify winners, fatigue, and next tests.
  • Translate performance insights into new briefs and updated creative direction.
  • Maintain the creative playbook by documenting winning formulas by persona, vertical, and format.
  • Lead competitive creative research to track winning hooks, formats, and approaches across relevant verticals.
  • Drive cross-vertical learning by adapting winning concepts from one vertical to others.
  • Own the UGC creator pipeline end-to-end, including sourcing, vetting, contracting, briefing, and performance review.
  • Maintain the Airtable UGC creator dashboard as the source of truth for creator operations.
  • Build and manage creator relationships across the full vertical portfolio.

Requirements

  • 5+ years of experience in direct response creative strategy ownership and performance media buying.
  • Experience writing production-ready briefs that creative teams can execute without revision rounds.
  • Strong ability to read performance data, identify drivers, and translate findings into creative direction.
  • Experience managing UGC creators from sourcing through delivery.
  • Ability to work across multiple verticals and formats simultaneously without losing strategic focus.
  • Strong copywriting ability for scripts, hooks, headlines, and ad copy is a differentiator.
  • Experience using AI tools like Claude or AI Asset Production tools to support creative strategy.
  • Precise communication skills and a systems-thinking approach to building playbooks and infrastructure.
  • Experience with Airtable is implied by the creator dashboard ownership.
  • Comfort operating in a performance-driven environment where future increases are based on company and personal performance.

Benefits

  • Base salary of $100,000 to $125,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team.
  • Opportunity to work with a global team spanning 15+ countries.
  • Performance-based compensation growth after hire.
  • Equal Employment Opportunity employer with a commitment to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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