Lead Creative Strategist

19 minutes ago
Full-time
Lead
Design and User Experience
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own the end-to-end briefing process for creative assets across static, short-form video, long-form direct response, display, YouTube, and emerging formats.
  • Maintain a rolling backlog of 4+ weeks of net-new concepts that are ready to brief.
  • Balance net-new concept creation with iteration on proven winners to maximize testing cadence and performance.
  • Identify untested formats and underserved verticals and add them to the testing queue.
  • Analyze creative performance data with the paid media team to identify winners, fatigue, and next tests.
  • Translate performance findings into new briefs and updated creative direction.
  • Maintain the creative playbook by documenting winning formulas by persona, vertical, and format.
  • Lead competitive creative research to track winning hooks, formats, and approaches across relevant verticals.
  • Drive cross-vertical learning by adapting winning concepts from one vertical to others.
  • Own the UGC creator pipeline end-to-end, including sourcing, vetting, contracting, briefing, and performance review.
  • Maintain the Airtable creator dashboard as the source of truth for creator profiles, availability, performance, and review status.
  • Write precise creator briefs and manage creator relationships across the full portfolio.

Requirements

  • 5+ years of experience in direct response creative strategy ownership and performance media buying.
  • Experience writing production-ready briefs that creative teams can execute without revision rounds.
  • Strong performance data fluency and ability to translate results into creative direction.
  • Experience managing UGC creators from sourcing through delivery.
  • Ability to work across multiple verticals and formats simultaneously.
  • Strong copywriting ability for scripts, hooks, headlines, and ad copy (a differentiator).
  • Experience using AI tools like Claude or AI asset production tools to support creative strategy.
  • Ability to communicate precisely so strategy is not lost in execution.
  • Systems-thinking mindset with the ability to build playbooks and infrastructure over time.
  • Comfort working in a performance-driven, data-grounded creative environment.

Benefits

  • Base salary of $100,000 to $125,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team environment.
  • Opportunity to work with a global team across 15+ countries.
  • Performance-based future compensation increases.
  • Equal employment opportunity commitment and inclusive workplace culture.

Interested in this position?

Apply directly on the company website

Apply Now

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