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Senior Marketing Manager, Retention

16 minutes ago
United States
Full-time
Senior
Marketing Manager
Marketing and Growth
CRM Email Marketing
Apply Now
Stio

Stio

Stio is an outdoor apparel company based in Jackson, Wyoming, offering a range of beautiful and functional products for men, women, and kids. Inspired by the soul of mountain lifestyle, Stio creates gear that embodies the essence of mountain life, from...

Textiles, Apparel & Luxury Goods
51-250
Founded 2012
View All Jobs 10

Description

  • Own repeat revenue and customer retention performance across ecommerce.
  • Develop and manage monthly, quarterly, and annual retention forecasts.
  • Partner with Finance to evaluate retention efficiency using contribution margin, repeat rate, reactivation rate, and LTV metrics.
  • Lead lifecycle marketing strategy across email, SMS, buyer catalog, remarketing, affiliate, and influencer channels.
  • Develop customer segmentation strategies using RFM, LTV tiers, and loyalty segments.
  • Design onboarding, post-purchase, cross-sell, and win-back programs.
  • Lead reactivation initiatives for lapsed customers and optimize purchase frequency.
  • Build and manage retention testing roadmaps and incrementality tests.
  • Provide weekly and monthly reporting on retention performance and strategic insights.
  • Manage and develop a direct report while supporting cross-functional execution.

Requirements

  • 5+ years of experience in retention, CRM, or performance marketing.
  • Strong understanding of lifecycle marketing, including email, SMS, segmentation, and retention strategy.
  • Experience managing CRM platforms such as Klaviyo or similar tools.
  • Experience working with external agencies.
  • Strong analytical skills with advanced Excel proficiency and experience using GA4 or similar analytics platforms.
  • Experience with experimentation frameworks and A/B testing.
  • Experience with direct mail or catalog advertising.
  • Financial acumen and comfort working with contribution margin, retention rate, and LTV models.
  • Ability to lead and develop direct reports while collaborating cross-functionally.
  • Goal-oriented, problem-solving mindset with eagerness to build new processes.

Benefits

  • Medical, dental, and vision plans.
  • Company-paid long-term disability coverage.
  • Employee Assistance Program.
  • 401(k) with company match.
  • Generous paid time off policies.
  • Gear test, perks, and additional employee benefits.
  • Competitive compensation package with base pay, incentives, and benefits.
  • Base salary range of $80,000-$95,000.

Interested in this position?

Apply directly on the company website

Apply Now

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