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CRM & Retention Marketing Specialist - Work from Home / Dayshift

3 hours, 59 minutes ago
Philippines
Full-time
Mid Level
Email Marketing Manager
Data Science and Analytics
CRM E-commerce Email Marketing Google Analytics Shopify
Apply Now
Twoconnect

Twoconnect

Twoconnect is a top offshore and BPO company in the Philippines, offering tailored solutions, expert HR consulting, and seamless integration of remote staff to improve efficiency and reduce costs.

Professional Services
51-250
Founded 2016
View All Jobs 29

Description

  • Own the end-to-end planning, execution, optimisation, and reporting of CRM email and SMS campaigns and lifecycle marketing programs.
  • Design and manage customer journeys including lead capture, welcome, post-purchase, loyalty, repeat purchase, win-back, and re-engagement flows.
  • Develop and execute CRM and retention strategies to increase customer lifetime value, repeat purchase rate, engagement, and attributed revenue.
  • Build and optimise customer segmentation using behavioural, transactional, engagement, acquisition, lifecycle stage, and customer value data.
  • Manage CRM automation including flow logic, triggers, conditional splits, dynamic content, A/B testing, personalisation, and performance optimisation.
  • Write clear, warm, and conversion-focused CRM copy for campaigns, SMS, subject lines, preview text, CTAs, and lifecycle messaging.
  • Oversee CRM reporting, deliverability, list hygiene, and database growth initiatives.
  • Manage system integrations with platforms such as Shopify and Reviews.io.
  • Collaborate cross-functionally with internal teams to support commercial goals.

Requirements

  • Bachelor’s degree in Marketing, Business, Commerce, Communications, Digital Marketing, Data Analytics, or a related field preferred.
  • 3–5+ years’ experience in CRM, lifecycle, retention, or email marketing roles in e-commerce or similar industries.
  • Mid- to senior-level CRM experience with the ability to independently develop CRM strategies, optimisation plans, and performance improvement recommendations.
  • Expert-level experience in Klaviyo or Omnisend, including flows, segmentation, automation, SMS marketing, A/B testing, deliverability, reporting, and campaign optimisation.
  • Strong understanding of customer lifecycle marketing, retention strategy, RFM modelling, churn reduction, database hygiene, and customer lifetime value growth.
  • Experience integrating CRM platforms with Shopify, Reviews.io, loyalty systems, customer service tools, POS systems, and other e-commerce platforms.
  • Strong copywriting skills for email and SMS, including subject lines, preview text, CTAs, and conversion-focused lifecycle and campaign messaging aligned with brand tone.
  • Strong analytical capability with experience in CRM reporting, KPIs, Shopify/Google Analytics, A/B testing, and performance optimisation in fast-paced e-commerce or consumer brand environments.

Benefits

  • Work from home Monday to Friday, 7:00 AM to 4:00 PM PHT, with daylight saving adjustments.
  • HMO coverage with 2 free dependents and medical reimbursements.
  • Government-mandated benefits.
  • Opportunities to work with leading companies in Australia and beyond.
  • Training programmes for career development.
  • Engaging company outings, team activities, and wellness sessions.
  • Supportive, inclusive culture with dedicated managers focused on employee growth and success.
  • Competitive pay, additional entitlements, and structured career development programs.

Interested in this position?

Apply directly on the company website

Apply Now

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